Multimedia-Content Management System
So I got a demo of Brainshark about a week ago. The idea of a Multimedia-Content Management System was a bit of a brainbuster for me. To boil it down – now that anybody with a decent computer and the right software can create some kind of multimedia presentation, you need a system to manage these presentations, better yet make them simple to create and host. It was funny because I talked to some people over there a couple of years ago before I started working at MarketingSherpa.
I had to go with a hyphen to make it clear that this is not a Content Managment System (CMS) with a Multimedia interface, but rather a tool to manage media that includes audio and video. I was impressed with the system, but the content generators I am working with now are extremely technical so simplifying the process is not a pain point for me (yet). We are using Camtasia to generate video files and I’ve found that a Shure SM-58 mic into a Mobile Pre USB does a great job of capturing audio.
The UI reminded me of Macromedia Breeze, a tool I have not had a chance to try out. Last time I tried to get a copy it was around the Adobe acquisiton and it was hard for me to even figure out who to call to buy it, I just gave up.
Enough rambling, I’m off to bed… did you listen to the podcast yet?
Posted: December 11th, 2006 under Brain Buster, Geek Stuff, Productivity Booster, The Marketeer.
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Comment from john
Time: December 13, 2006, 1:42 pm
Just an update, I traded some email with Adam from Brainshark today and he mentioned a point I missed – besides being a brainbuster in the way I look at content it also includes a tracking component (that’s the real business value) that lets you know who is consuming the content. Right in line with the “If you can’t measure it, why bother doing it” approach for those who demand ROI on marketing (basically everyone).