http://www.roninmarketeer.com/2006/12/11/multimedia-content-management-system/ Front Line Marketing with a Touch of Sarcasm Tue, 31 Jan 2012 05:52:18 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.roninmarketeer.com/2006/12/11/multimedia-content-management-system/comment-page-1/#comment-46 john Wed, 13 Dec 2006 18:42:53 +0000 http://www.themshow.com/wordpress/2006/12/11/multimedia-content-management-system/#comment-46 Just an update, I traded some email with Adam from Brainshark today and he mentioned a point I missed - besides being a brainbuster in the way I look at content it also includes a tracking component (that's the real business value) that lets you know who is consuming the content. Right in line with the "If you can't measure it, why bother doing it" approach for those who demand ROI on marketing (basically everyone). Just an update, I traded some email with Adam from Brainshark today and he mentioned a point I missed – besides being a brainbuster in the way I look at content it also includes a tracking component (that’s the real business value) that lets you know who is consuming the content. Right in line with the “If you can’t measure it, why bother doing it” approach for those who demand ROI on marketing (basically everyone).

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