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Monthly Archives: March 2007
Philately, but it goes to 11
Talk about turning up the volume on stamp collecting. I used to collect stamps as a kid, but as the cynical marketeer I view it more as a con job – pre-pay for a service you will never use, but … Continue reading
Posted in Geek Stuff
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The Strategy Paradox and WebInno
I’ve been running around like crazy with back-to-back events after work. Yesterday was a meetup for author Michael Raynor, author of The Strategy Paradox, a successor to the Innovator’s Dilemma. It was a great event over at Vintage on Broad … Continue reading
Posted in Geek Stuff, The Marketeer
4 Comments
Pay Per Click vs Pay Per Action
Will Herman sent in a comment on my post bemoaning the end of the pay per click advertising (PPC) gold rush and asked if Pay per Action will replace Pay per Click. There’s been a lot of hype in the … Continue reading
Posted in Brain Buster, SEO and Paid Search
2 Comments
Tragedy of the Commons
There are many hackneyed sayings about the cynics being the only true romantics. Most of them revolving around some variation of “the reason many people are cranky is because their optimism is constantly challenged by the seven deadly sins of … Continue reading
Posted in Brain Buster, Daily Life, The Marketeer
2 Comments
Paid Search=3 second spot
I reached a tipping point with a number of paid search campaigns over the past month. More than one client has thrown in the towel at click prices that have increased 100x in the past year. This made me think … Continue reading
Posted in Brain Buster, SEO and Paid Search
3 Comments
M Show and Terminators are Coming
It’s sunday, so that means The M Show will be rolling out later today. Some other interesting stuff: I just finished reading a paper talking about applying the Long Tail to branding, rather interesting. Any blog that considers the Second … Continue reading
Posted in Brain Buster, Podcasting
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Bum Rush Continues
I woke up this morning and found Black Lab at #99 on the charts. Bum Rush the Charts pushed an indie artist into the top 100 on iTunes – incredible! I’m also getting to the final prep of my latest … Continue reading
Posted in Great Marketing
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Cracking the iTunes Code and Synchronicity
It’s strange how things all come together sometimes. For the past couple of days I have been listening to the audio presentations from the TED Conference (Mitch Joel – I will not stop until I have a beer with you … Continue reading
Posted in Podcasting, The Marketeer
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Bum Rush The Charts Tomorrow!
Tomorrow (Thursday) is Bum Rush the Charts. Here’s the story: A bunch of us who blog, podcast and vidcast want to show that focused, relevant content is the new king. We want to see how much impact we can have … Continue reading
Posted in Brain Buster, Podcasting
1 Comment
R2D2 mailbox
R2D2 mailbox Originally uploaded by wsh1266. Sorry but I have to geek out on this… The website cracks me up.
Posted in Geek Stuff
4 Comments