The conference is wrapping up today (at least the expo floor). As usual my feet and back are ready for a break – conferences all come down to good shoes. We’ve been using greeters to scan badges, that has proven to be at least 20% more effective in getting names. One interesting thing – for lead gen collection most shows use a mag stripe card reader. For this one we were...

I’m off to set up the booth. This is like the lottery in reverse – you go to the show floor and open the cases and see what’s broken or missing. Best case scenario is that everything is there and working and you breathe a sigh of relief. In a lot of ways it’s a pain but it does get to test your MacGuyver skills to the fullest. Last year at this show I opened the case...

As a marketeer, I have never heard these words. Just kidding, I get it at least twice a month. This is the age old struggle between sales and marketing, and with marketing being the creative side there are thousands of responses: “The sale begins at ‘No’, you order taking monkey”, “I give the good leads to closers” etc. It’s all in good fun, kind of...

I usually save gushing about Nike for the podcast, but I was reading Coach Bob today and it just blows me away how good this blog is. If anyone thinks that conversational media won’t become mainstream, you really need to sit down with Coach Bob. I can almost smell the track when I read his column, and as soon as it pops up in my newsreader I go straight to it. Call me a fanboy, but...

My membership to the Boston chapter of the Business Marketing Association is coming up for renewal. As I look back over the year, the only thing I got out of my membership is the certificate that’s under a pile of stuff somewhere in the pile of stuff that builds up with the trade mags in a random corner. Of course that still puts them one step ahead of my membership to the New England...