Comments on: Email Deliverability

By: Ronin Marketeer » More on Deliverability

Ronin Marketeer » More on Deliverability — Tue, 11 Dec 2007 02:57:13 +0000

[...] Jason sent in a comment on a prior post discussing deliverability asking about web auto responders. This is a distinction that is important if you are not aware of your IT infrastructure – the mail that gets generated when someone fills out a form on your site may be coming from a different place than your bulk email. [...]

By: Jason Anderson

Jason Anderson — Mon, 10 Dec 2007 22:44:12 +0000

Hi John, I came across your blog in a google search. Great content here…

You never mentioned the use of web based autoresponder services in your post here. The reason I bring this up is because most of the professional services establish relationships with the ISP’s.

That’s why I recommend certian companies to my clients. (Well, that’s not the only reason…I do have a financial gain involved if they do sign up) However, just because I’m an affiliate of certian providers shouldn’t mean that my recommendation is skewed.

Deliverability issues are bigger than most people think.

Are you talking about general email correspondence or email marketing in general?

Love to hear your take.

By: John

John — Wed, 08 Aug 2007 01:30:01 +0000

Hey Peter,
Email will still be huge for many years (until the world gets hooked on RSS). You can get good email stats from eROI or MarketingSherpa. Note that the smaller the list the better the rates, as you get bigger the results get worse…
J

By: Peter O'Connell

Peter O'Connell — Tue, 07 Aug 2007 12:53:52 +0000

John:

I enjoyed the insight. My monthly e-newsletter seems to be about on line with your stats and I’ve been trying to figure out if I’m winning or losing.

Many people say I like getting your email, I like reading it. Many others say nothing but most do not unsubscribe. Its my hope that it remains a viable marketing channel for me (though not my only one of course).

Best always,
- Peter