Learn my theories on why certain kids deserve the cheapest Halloween candy you can buy on the latest M Show…

Unfortunately I have been fighting a cold this week so writing has been pushed to the back burner. The good news is that I now have a backlog of topics again! I did get Marketing Over Coffee out this week, which talks about email and Taguchi testing, among other things.
I also got to catch a [...]

Conventional wisdom says that advertising only for the purpose of branding is reserved for the Fortune 500, everyone else should be focusing on a value proposition, and using advertising as lead generation. I’m questioning this if the fishbowl shrinks. Let’s say that you make fishing lures – can you do branding in Fishing Magazine? Can [...]

Today is the release of Halo 3, a video game for the Xbox 360. It will be interesting to watch if the game hits the predictions of $200 million in the first week. Wired had a story last month about the unprecedented testing for the game. The real question is will gaming eventually overcome movies? [...]

By nature Marketing is reactionary, it’s playing defense. The consumer is about to make a decision and they have the ball. It’s up to you to convince them to shoot in your direction. The problem is that you only respond to the move (or try to influence the move), but the fact remains that the [...]

Or at least I think so…
Jay passed me this link on Palm abandoning the Foleo. I think they made the right move and I’m really looking forward to their next phone.
Yesterday and today I am fighting in the trade show wars, so not much going on besides logistics and a lot of running around. Intel [...]

About two weeks ago I had an epiphany, we have been tracking a number of search results for some key terms that we optimize for (for those who don’t speak geek – when you type in a certain term in Google, we do some work to make sure that our pages come up on the [...]

Boston Blogtoberfest 2.007 is coming soon. Last year was a great time getting to meet a bunch of Boston Bloggers, and getting to hang out with svengali Franklin McMahon and Karen, voted the hottest of the Show Girls. Last year also got me rolling with the latest design of The M Show blog. Swing by [...]

I finally got through all the email and comments I missed while off the grid. The latest Marketing Over Coffee Marketing Podcast is up, and I just watched my first baseball game in HD. Now I need to fix a faucet and see if wireless surround speakers are worth the upgrade. More to follow…

Today I eat my words. If you follow The M Show you know the story of how I’ve said Verizon would have to pry my last dollar from my cold dead hand based on a squabble about 7 years ago. This was before my new BFF Daryl showed up this morning to turn the switch [...]