Monthly Archives: September 2007

The M Show Continues

Posted on September 30, 2007 by john

Learn my theories on why certain kids deserve the cheapest Halloween candy you can buy on the latest M Show…

Posted in Podcasting | Comments Off

Unfortunately I have been fighting a cold this week so writing has been pushed to the back burner. The good news is that I now have a backlog of topics again! I did get Marketing Over Coffee out this week, … Continue reading →

Posted in Daily Life, Email Marketing | 1 Comment

Branding outside of the F500

Posted on September 25, 2007 by john

Conventional wisdom says that advertising only for the purpose of branding is reserved for the Fortune 500, everyone else should be focusing on a value proposition, and using advertising as lead generation. I’m questioning this if the fishbowl shrinks. Let’s … Continue reading →

Posted in The Marketeer | Comments Off

Halo 3

Posted on September 25, 2007 by john

Today is the release of Halo 3, a video game for the Xbox 360. It will be interesting to watch if the game hits the predictions of $200 million in the first week. Wired had a story last month about … Continue reading →

Posted in Brain Buster, Gaming | Comments Off

The Problem with Playing Defense

Posted on September 23, 2007 by john

By nature Marketing is reactionary, it’s playing defense. The consumer is about to make a decision and they have the ball. It’s up to you to convince them to shoot in your direction. The problem is that you only respond … Continue reading →

Posted in The Marketeer | Comments Off

Palm Makes A Smart Move

Posted on September 20, 2007 by john

Or at least I think so… Jay passed me this link on Palm abandoning the Foleo. I think they made the right move and I’m really looking forward to their next phone. Yesterday and today I am fighting in the … Continue reading →

Posted in Geek Stuff, The Marketeer | 2 Comments

Sailing the SEO Seas

Posted on September 17, 2007 by john

About two weeks ago I had an epiphany, we have been tracking a number of search results for some key terms that we optimize for (for those who don’t speak geek – when you type in a certain term in … Continue reading →

Posted in Brain Buster, SEO and Paid Search | Comments Off

Blogtoberfest Boston 2007

Posted on September 14, 2007 by john

Boston Blogtoberfest 2.007 is coming soon. Last year was a great time getting to meet a bunch of Boston Bloggers, and getting to hang out with svengali Franklin McMahon and Karen, voted the hottest of the Show Girls. Last year … Continue reading →

Posted in The Marketeer | 1 Comment

Digging Out (Part 2)

Posted on September 13, 2007 by john

I finally got through all the email and comments I missed while off the grid. The latest Marketing Over Coffee Marketing Podcast is up, and I just watched my first baseball game in HD. Now I need to fix a … Continue reading →

Posted in Daily Life, Geek Stuff | 1 Comment

Verizon FIOS rocks.

Posted on September 11, 2007 by john

Today I eat my words. If you follow The M Show you know the story of how I’ve said Verizon would have to pry my last dollar from my cold dead hand based on a squabble about 7 years ago. … Continue reading →

Posted in Brain Buster, Geek Stuff | 5 Comments