It’s so powerful that you only have to read step 1.
I’ve been fortunate enough (if you want to call it that), to have now spent more that 10 years doing website redesigns. There have been perhaps 7 times during my career where I’ve considering stabbing someone in the throat with my pen to stop the insanity during a meeting, and 5 of those were during website-by-committee meetings.
Seth says those are instant deal breakers – he’s making the world a safer place AND keeping me out of prison. I can’t thank him enough.