Just a random marketing stat for Saturday. When buying shirts for software executives I found this distribution:
M 15% L 37% XL 35% 2XL 13%
If you have to buy shirts I’d suggest a similar purchasing pattern (unless you have other data?).
Another point – I’ve always made it a point to get women’s shirts for them if they are working on behalf of the company. Nothing looks lamer to me than a woman who’s been given a company shirt that fits like a feed bag.
Popularity: 1% [?]
PodCamp Boston’s distribution was based on a survey of 1,349 attendees:
S: 16%
M: 27%
L: 30%
XL: 22%
XXL: 4%
Interesting… not surprised at all that hardcore software development requires larger shirts than new media.