In today’s Marketing Over Coffee (the best marketing podcast) we got on to the topic of web analytics. There are a few different methods to see how your site is doing and each of them have some benefits and drawbacks. Analytics as a Service (AaaS – that’s not a real acronym, but I like it) – Services such as Google Analytics. With these solutions you put a few lines...

A friend asked me this question in this vein and I thought the answer was worth sharing, so I took out the specifics to outline some general principles: First, remember that most CMO’s are insane. In general you’re best bet would be to do a custom presentation based on what you know about them. A generic approach would be the type of pitch an agency would make to a senior...

Jason sent in a comment on a prior post discussing deliverability asking about web auto responders. This is a distinction that is important if you are not aware of your IT infrastructure – the mail that gets generated when someone fills out a form on your site may be coming from a different place than your bulk email. This means that you may get differing deliverability rates, and may...

This week’s M Show is up, sadly that means that the weekend is over… Popularity: 1% [?]

Just a random marketing stat for Saturday. When buying shirts for software executives I found this distribution: M 15% L 37% XL 35% 2XL 13% If you have to buy shirts I’d suggest a similar purchasing pattern (unless you have other data?). Another point – I’ve always made it a point to get women’s shirts for them if they are working on behalf of the company. Nothing...

Some great topics this week in Marketing Over Coffee (the best Marketing Podcast) – We talk about using Google Reader, a huge productivity booster and a great way to monitor your brand. Chris also gives a guided tour of Facebook Beacon and why it caused some controversy and Facebook Pages. If you are a Marketing Over Coffee fan, please take a second to give us an iTunes review,...

The Evil is growing. This pattern has been repeated over and over again: New network springs up -> Golden Era, early adopters come on board and love it -> Mainstream Adoption (it’s still cool but there’s a lot of new people and some odd things happening) Exploitation Begins – some new users jump on board not to communicate but sell their own agenda, Celebrities emerge who...

For the past month I have been reviewing my schedule and I’ve noticed that a very large part of 2007 was devoted to networking in the new media space. Unfortunately it’s starting to look like I’m hitting a point of diminishing returns. As much as I enjoy going to events I’m starting to think that my time would be better spent working on projects rather than talking...

I was back in Williamstown for the weekend, I’ll have some Flickr pics posted later this week. For audio on what’s happening in Hollywood, including coverage of the writer’s strike, listen to The M Show. Popularity: unranked [?]