This week’s Marketing Over Coffee was a solo show with Mr. Penn out sick, I emptied out the voicemail bin talking about social media (big surprise) and some lessons we can learn from how politicians marketing themselves. Go to the site! Direct Link to File Popularity: 1%...

So tomorrow I am going to a meeting of the Boston Chapter of the American Marketing Association. It’s an informal event that will have a discussion on The Impact of Social Media. I’ve been to one other event with this group and it made me take some time to think about networking events and how they work. It’s true that there’s no substitute for face to face...

I got an email today from Gary Fong. He makes astoundingly overpriced pieces of plastic that attach to your camera to diffuse the light coming off your flash. The thing is, they work incredibly well and I’m more than happy to pay for them because they are simple to use and do what they say (which, for someone with limited photographic skills like myself, is to perform outright...

I’ve never written about it before, but I have a younger brother named Jason. He’s leaving his current job and heading into a new venture. He asked me to dig up this email because he couldn’t find it since it was written in 2004. This was the first email I got from him as the prelude: Sent: Friday, April 30, 2004 11:05 AM To: Wall, John Subject: Re: notice The next...

Last week I attended a signing by Fake Steve Jobs, for his book Option$. Atlas Ventures opened up the bar and invited a large crew to Rocca, a very cool location in the South End of Boston. For those not initiated, Daniel Lyons works at Forbes and while experimenting with blogs came up with Fake Steve Jobs, his idea of what would happen if a CEO decided to do a real blog, not the...

Ok, I’ve been getting flack for not having enough marketing stuff… so here’s some Excel Judo for you to work on. You have a list of 8,000 contacts in excel, you need to de-dupe them (remove the duplicates). Here’s a quick way to clean up the majority of them: Sort by email address In the first open column create an “IF” statement (click the f(x) button...

Hey Nike – what happened to Coach Bob? Nike has been expanding their blogging program and there’s been some cool stuff up there. I enjoy reading about shoes, professional runners, and until recently, the Wisdom of Coach Bob. We now have Coach Jay, who has written some interesting stuff, and he’s gone deep this week with biomechanics. I’m sure I will enjoy reading his...

Some interesting discussion on SEO in this week’s Marketing Over Coffee… Popularity: 1% [?]

This is either new or I missed it in my normal stupor… but Wizzard Media, (what old school podcasters call Libsyn) is listed as one of the featured podcast networks on iTunes. There’s a great list of networks up there, it’s good to see Wizzard up there (and some member podcasts like The M Show up there – Marketing Over Coffee is not on the list but is a Wizzard Media...

If you’ve ever done any training you know that there’s a point you get to where you are on total autopilot. You’ve given the presentation more than 10 times and you have the material down cold. You know where the questions come up and where the jokes go. A great way to leverage technology to add time back into your schedule is to video any training that you can. Why give 5...