David Meerman Scott has released a new ebook on Viral Marketing, it’s free and packed with info. His first ebook spread like wildfire, which then fueled demand for his best selling book “The New Rules of Marketing and PR“. Did I mention that the eBook is free? In there you’ll also find some links to his audio presentations on CD, and you might recognize the other...

I’ll be at the AMA Boston meeting this evening. Registration is closed but if you are in the vicinity of Vlora perhaps you can still get into the bar and some of the later discussions. More info on the AMA here. Popularity: 1% [?]

I didn’t realize that banner ads were already dead. I’d noticed a massive drop off in the past year, and was finally tipped off as to what was going on by Josh, a guy that I work with. He had installed a firefox plugin called AdBlock Plus. It works insanely well. You can choose what you want to block, or better yet, add the subscription service that checks a database of known ad...

We were hit pretty hard by a Noreaster today – that’s when a storm is out over the ocean and the wind and snow blow down into where we live from the North East. It can get pretty ugly if the storm just sits out over the ocean spinning and sucking up moisture for snow. But it’s not like I’m in elementary school and get to go sledding, the only change is that I...

Finally, a relaxing weekend after the holidays are in the rear view mirror. I had a chance to attend the Boston Media Makers meeting this morning, and The M Show finally came out of hiatus to return for the first episode of 2008. Now begins company kickoff celebration week… P.S. While looking for a link on the Boston Media Makers I came across David Tamés’ fantastic write up...

I’ve been reviewing stats from MarketingSherpa’s latest Email Marketing Benchmark Guide. It’s easy to get distracted by all the people in social media saying that email is dead and a thing of the past, but this survey of all the movers and shakers in the industry says otherwise. And I agree, although no longer the darling, both email and 30 second spots do get in front of a...

I hate to say it but it’s nice to have a normal weekend and the holidays over – much more relaxing. Some random weekend stuff: Ron tipped me off to this Audio Repair Tool. It lets you visualize the sound and cut out the chunks you don’t want. It also repairs clipping (that sound you get when someone talks way too lound right into the mic and it starts to...

The latest Marketing Over Coffee is up this week, and aside from that there won’t be much of me around for the next week. Both the company kickoff and the sales kickoff are next week so I’ll be wrapped up with that for the next 8 days. With luck The M Show may come back off of holiday break for Monday… but maybe not yet… See you on the other side… Popularity: 1%