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Hello everyone, my name is John Wall and this is where I write about Marketing and whatever else I find interesting (your mileage may vary). You can also listen to Marketing Over Coffee, a podcast I do with Christopher Penn. I was also involved in the late, great M Show. BTW, I don't look this good, I have a great photographer. I can be reached at: john at themshow dot com

Check LinkedIn for my professional background.

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Archive for February, 2008

Free Until I Tip

Drew is wondering why he is giving away so much for free. In other words – how can you make it as a consultant when you have to give stuff away for free to get attention and respect.
I had two answers to this that came up – the first is that if you charged for [...]

Travel Secrets that Will Save Your Life

Ok, maybe not save your life, but at least take some of the headaches away:

Never check a bag
SeatGuru
Bring twice the money, half the clothes
Remember that for nearly all business travel there are still stores where you are going. Only pack the things you need, not things you might use
iGo universal charger – unless your laptop [...]

2/26/13

There’s been a fair amount of discussion about how much time newspapers on print and the 6pm news have left. I’m planning the party for 2/26/13. Yes, 2013 is only 5 years away. Where will you be and what will you be up to?

Speed Chronicles 2

Burdened with a compulsion to measure technology I did a speed test today now that I finally got my new Palm Centro pimped out to serve as wireless modem. I’ve used PDANet on my Palm 600, but the new version takes advantage of the expanded service that the Centro uses:
The top two boxes are via [...]

Mahalo – Is it just crazy enough to work?

The big question is: Is Mahalo the next generation search engine? I’m starting to think the answer is yes. I’m already to the point of taking traffic from Wikipedia for granted. For any real search you can presume that there will be a wikipedia page in the top 10. The number one critique of Wikipedia [...]

Living on the Bleeding Edge

I haven’t blogged that much about it (except for bitching about my bill that has been messed up for two months in a row), but I upgraded to a Palm Centro back in December. This was a big improvement over my Treo 600 (I know… a dinosaur bone).
There are two reasons I’ve stuck with the [...]

Newspapers Have Less than 5 Years to Live

I had a great listen on the ride to work this morning – Eric Schwartzman of the On The Record Online’s latest interview with Duncan Wardle, Vice President of Walt Disney World and Global PR for Disney Parks.
If you have an iPod you should really go over to my Gigadial channel now and subscribe, that [...]

Causation vs. Correlation

I am going to an event called Blogger Social in New York in April. One of the attendees, Steve Woodruff has pulled off the ultimate link bait and is doing profiles of the attendees so that you can learn about who is going to be there, before you get to the event. As a person [...]

Mind Bending Use of Twitter

Twitter invites keep coming in. I have a normal routine, I click through and see who the person is. Anybody with more followers than they are following is fine with me. If you are equal or have 100+ more, it depends on if I know or like you, a highly subjective test.
Then there are the [...]

Trade Show Secrets

Keep a first aid kit in the crates – it’s not a show without somebody bleeding at some point
A bottle of scotch is good too – a painkiller, and it can be traded to get your cases back after the show
Arrive a day early to set up, already have the address to Home Depot in [...]