The Next Writing Pro...

I’ve started a new project and as a result I can see that this blog will suffer. Hopefully you’ve been entertained thus far, and the good news is the next project has much more structure and won’t just be the ramblings off the top of my head. As the quarter kicks off we’ve covered the new messaging and it’s time for me to execute. The same goes for Marketing...

Back to Normal

The WU alternative has been found and the Secret Project is back underway. Have a good weekend and enjoy the warmer weather. Next week is the Sales Kickoff, but this quarter it’s only one day and I’m not able to make the dinner out so it may actually be a quarter start without a lot of insanity! Popularity: 1% [?]

Pushed too Far

I have been reminded to control my temper better while posting. I’m considering that suggestion and apologizing for nothing. Popularity: 1%...

Gaming on the Rise Apr21

Gaming on the Rise

Longtime readers know that gaming is a subject close to my heart, but it is relevant to any marketing discussion given the rapid growth of this market. Microsoft’s Halo 3 made anywhere from $150-170M depending on what numbers you believe. Bigger than the initial take Spiderman 3 or the final Harry Potter book. Enough for the movie industry to use it as an excuse for a bad week. Give...

The Price is Right

I really enjoy Drew Carey, we always used to have a stack of “Whose Line is It?” on the TiVo (no chance of that now because the Verizon FIOS DVR is a POS). Here’s some weekend fun, even though I’ve seen this show all my life I only appreciate it as a product placement showcase now: glumbert – The Easiest Million Ever Popularity: 1%...

Sports Marketing

Sports marketing is a interesting niche, if you are into it, the AMA Boston has an event with a completely kick-ass panel coming up. The panelists work with the Red Sox, Patriots and Bruins, as well as reps from Dunkin’ Donuts, EMC and Jordan’s Furniture (they are again offering free furniture if the Sox sweep the World Series, a promo that they’ve had great success...

Stop. Coffee Time.

The latest Marketing Over Coffee went out yesterday, a good listen for anyone getting their email campaigns off the ground or starting their company’s first website: Direct link to file Popularity: 1% [?]

Are you into CrossFi...

Today I learned about CrossFit from Peter Shankman, a fitness program built on this principle: “Develop the capacity of a novice 800-meter track athlete, gymnast, and weightlifter and you’ll be fitter than any world-class runner, gymnast, or weightlifter.” And you’re already asking how this relates to marketing… but it does. About 5 years ago I first started...

Beyond CRM

Lately I’ve been thinking more outside of the box. Not because I’ve taken any consultant or analyst pills, but rather because the world just decided to kick me out of the cardboard container I’m used to. First was a few weeks ago when I installed VMware Fusion on my wife’s Mac. The sight of windows booting up (and running better than it does on most PC’s was...

Studio N

The weekend is almost over and that means off to Studio N for the latest episode of The M Show. Listen here: Direct link to file You can also check out some new photos from Fenway Park, my sister hooked me up with Yanks/Sox tickets on Friday. Popularity: 1%...