At a recent conference I was discussing a party for Scott Monty to celebrate his new position at Ford. A flash of creativity created the first ever Social Media Roast. You are cordially invited to attend dinner on Friday, July 11th at the luxurious Ken’s Steak House (Home of the Famous Salad Dressings), in scenic Framingham, Massachusetts. Your $50 ticket gets you a steak and all the...

The M Show is back this week with some discussion about Grand Theft Auto being too violent and dangerous. Direct link to file And I was a guest on The Beancast this week talking about Cannes, social network ownership, direct mail, and other stuff: Direct link to file If you have an iPod, consider subscribing to this stuff direct through iTunes (ask me if you haven’t done it...

It’s not Spy vs. Spy. It’s different. I’ve only been to one SEO Event, as it’s much easier (faster, cheaper…) to do my research online. Recently there’s been a lot of chatter about one of Danny Sullivan’s events that some felt went too far into Black Hat Territory. I found a response that said “Guess what suckas! There is no White Hat!”...

This week’s Marketing Over Coffee is now available: Direct Link to File And if you haven’t checked it out before, this week’s Media Artist Secrets is also very good: Direct Link to File And don’t forget that you can subscribe to any cool audio programs that I find by adding the gigadial channel to your subscriptions. Popularity: 1%...

It’s Friday, and my chance to score -10 to your productivity with some Vids. Scott Monty tipped me off to both of these as a fan of voice-over artists. Robot Renegade Cop Five Guys in a Limo Have a good weekend! Popularity: 1% [?]

I had an interesting example this week where the concept of One-to-One marketing crossed with some of the reading I have been doing on preferences. In one-to-one marketing the goal is that your database is so rich that every single person can get a message tailored to them specifically. I first came across this term in ’98 or so, and Peppers and Rodgers were doing a lot with it. Cross...

This weekend I finished a couple of photography books I had been trying to get through, and even got to take some night shots: The Secret was lying around and I thought I would check it out to see what all the hype was about. The first thing that struck me is that it is a very slick piece of marketing. Everything from matching some proven tactics to make it a best seller (very short and...

A special deal for all the Ronin Marketeers out there – get MarketingSherpa’s brand new B2B Lead Generation Handbook and save $200 off the rack rate. Popularity: 1% [?]

This week I was fortunate enough to be able to go to both the PRSA’s conference this week in New York City and MarketingProf’s event in Boston. Aside from the obvious benefit of being able to get cheese popcorn from Garrett’s (the greatest cheesecorn on earth, I challenge any to suggest better). Some recurring themes: Marketing as Sales – New technologies allow the...

Just a data point – I’m getting a lot of inbound traffic from Microsoft Live. That’s a huge surprise to me. The good news is that it’s from keywords I really like. I may give them a 7 day test to see how I like it. Popularity: 1% [?]