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Hello everyone, my name is John Wall and this is where I write about Marketing and whatever else I find interesting (your mileage may vary). You can also listen to Marketing Over Coffee, a podcast I do with Christopher Penn. I was also involved in the late, great M Show. BTW, I don't look this good, I have a great photographer. I can be reached at: john at themshow dot com

Check LinkedIn for my professional background.

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Archive for September, 2008

Things People Need You to Believe

So I finally wrapped up the wedding tour (link to absurd dancing photos), and came down with the flu this weekend. After sleeping most of the day Sunday I was back in the game for The Beancast and back to work to close out the quarter.
It’s interesting that the Bailout was shot down, talk about [...]

Not Strategy, Not Analysis – Execution

Seth Godin had a link to a Business Week article that had him taking some shots from academics. I had to laugh at criticsm leveled by those who have a vested interest in maintaining the impression that what’s important is analysis and strategy. There’s no shortage of armchair quarterbacks.
Execution. That’s the hard part. Building a [...]

The Theater of Daily Life

Today was an interesting day, I ran through a huge range of emotion on my ride home. I started out thinking about the new Sony PSP 3000 that’s going on sale next month, which I don’t really need, but would like to check out. I listened to the back half of a NY Times podcast [...]

Adobe CS4

I’m watching the Launch Broadcast right now with our video pro. They are working with the RED camera. I think I need this.

The Gap Between Cool and Everything Else

This gap is clearly evident in Guy Kawasaki’s post of his Powerpoint extreme makeover.
The only issue is the classic ghetto marketing conundrum – you already need to be cool to be able to afford a graphics artist that really rocks.  But you get what you pay for… not only does it look great but it [...]

Weekend of Sound

The M Show made an appearance this weekend:
Direct link to file
You can also get more marketing goodness from The Beancast:
Direct link to file
And for audio variety, I post things that I want to check out to my Gigadial channel, you can subscribe via iTunes to get the same stuff automatically – it’s like I’m hunting [...]

EHMO Returning

I am a big fan of this show that at least does something. When you think about it, every other show exists only to sell ads.
So I had a widget for Extreme Home Makeover here, but it broke the formatting for the page so it’s gone.

Blue Steel

The latest video edition of the digital photography podcast Tips from the Top Floor has everyone from the Portland, Maine photo workshop that I was at over Labor Day Weekend. Check out the video, and if you want to see the pictures, here’s the flickr tag.

Working on our modeling skills was interesting, here’s me doing [...]

Editing Podcasts Makes them Suck Less

Shel Holtz, of FIR fame, was writing about editing podcasts and I started to comment but after it got to three paragraphs I thought it would be better to just bring it over here. I’m not buying the “no edits, no second takes” argument. You can rationalize it as “more energy, more real feeling” but [...]

Manipulating Your Perceptions – Part 2

Over on Marketing Over Coffee a few weeks back we talked about manipulating perceptions – creating story and reality that the customer wants to see. This is nothing new, Seth Godin made the bold proclaimation “All Marketers are Liars”.
While Mr. Godin’s title embraces irony, using the word “manipulate” creates a sinister impression that is rather [...]