I had a question come in this week about event sponsorship. There are a lot of grassroots events out there and that in the current economy you might think it would be difficult to find sponsors but it’s actually easier than ever.
As far as what sponsors are looking for, it’s very simple, the majority of [...]

I had a Marketing Over Coffee listener ask me about using Manticore (Email, web analytic, demand generation) with GoToWebinar (Online meetings). I thought that this was too much “Inside Baseball” even for MOC, but it fits here.
Do you typically send out your webinar invitations as part of a Manticore Demand Booster Process? It gets sort [...]

Jason Calacanis has an email list that he’s gone to as an alternative to blogging. (Jason’s Email list signup)
His latest had a list of 10 things he loves, and he asked for people to reply with theirs. Since I went to the trouble of doing my list I thought it would be good to share [...]

I have been very impressed with CVS Pharmacy’s program that goes above and beyond.

As a teenager I spent many hours on the tennis court, both playing and teaching. I played a bit in college where I finally burned out after a year, but I still play once in a while. Last month Carin was offered tickets to the Champions Cup here in Boston and we went to the [...]

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