Normally on Sunday night I review my calendar for the week to see what’s coming up. Unfortunately things have been kind of crazy here and so I was not completely prepared on Monday morning for a book signing party that evening (click through for a rare photo of me with my arch enemy Mike...
Google is Still the ...
Mitch Joel asked some good questions about free services from Google causing headaches when people get locked out. A quick summary – both Chris Brogan and C.C. Chapman lost access to gmail, calendar, wave, the whole deal. The idea of having a Google Premier customer service one is a very...
Effective Segmentati...
A couple of weeks ago I had an epiphany an managing segmentation. I had been giving a lot of thought to one-to-one marketing vs. things like personas and how to go from the impressive strategy, to actually making it work as far as day to day logistics. I’ve been doing a lot of work with...
The Boston Marathon ...
Patriot’s Day is a special day here with the running of the Boston Marathon. I run the Falmouth Road Race every summer because it’s as close to the thrill of running the marathon as you can get, at only about a quarter of the mileage (a huge difference in hours of...
5 Podcasts that I ne...
In spite of the fact that Podcasting is dead, there are some interesting things to listen to out there. When the craze began I was stuck in my car at least 3 hours a day so I listened to all kinds of stuff. Now that I have been forced to pare down my list, these are the top 5 that make the...
Kicking Ass at The G...
And yet another indicator that I have become soft and weak, I actually consider my grocery buying routine worth blogging about. On the other hand the Food Marketing Institute shows 2008 purchases at supermarkets over half a trillion dollars, so maybe this is a big deal. The supermarket is an...
First Quarter 2010 R...
With the first quarter in the books it’s time to look back on the results. Family is going very well, there were a lot of things to get in order with my son, and most of it has been fairly straightforward. I’ve also continued duties as the family IT department and everyone can...
Why Are You At The S...
A friend of mine is considering some trade shows and asked: What would you consider to be a typical setup for a small booth? Signage? Table? etc. Is there anything that is a MUST have for a trade show booth besides marketing materials? The biggest mistake people make is not having a plan for...
April Fool’s
There were some interesting pranks this year, at the top of my list was the rumor that In n’ Out Burger was coming to the East Coast. My personal favorite was this video showing some new features in Photoshop CS4. I totally bought this, hook, line and sinker. Popularity: 2%...
Ghetto Steadicam
On a late friday night I look to this blog’s draft bin for inspiration. My Marketing Over Coffee host Christopher Penn recently plugged this article on making a $7 camera stabilizer. It reminded me of an article I had read in MAKE Magazine, one of the coolest mags out there if you are a...