The Book!

Posted on Sep 13, 2012 in Productivity Booster | 4 comments

Finally, the project from the last three years sees the light of day! B2B Marketing Confessions will be available September 20, 2012. If you are interested in news or updates to the book, just sign up below. I will update this post as soon as the book is available. Thanks to all the loyal readers of this blog, and followers of the Marketing Over Coffee Podcast!

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From the promotional material:
What’s the Truth About Marketing? Contrary to the popular belief that marketing is advertising, listen to the confessions of an insider to learn how marketing affects every step of the customer life-cycle. From product design, to building awareness, selling, and keeping customers happy, this book covers all the basic principles and gives you tactics, tips and tricks to succeed (including best practices for Salesforce.com)!

With over 20 years in business I’ve seen many things: successes, failures, tragedies and flawless execution. The marketing profession changes so rapidly that every day is an adventure. Having learned many lessons from painful first hand experience I wanted to create something that would help those who are putting together their marketing strategy and tactics. My hope is that by confessing everything I’ve seen you’ll have a guidebook that can help you navigate the ever-changing seas, and increase your odds of success.

This book covers 4 key points:

• The first 12 pages give you a basic understanding of Product Marketing
• The next 115 cover demand generation including: blogs, email, lead scoring, search engine marketing, trade shows, direct mail, and basic PR
• The intersection of sales and marketing covers 35 pages including how to eliminate cold calling and optimizing the sales cycles
• The last 20 include customer retention and closing the loop on the customer lifecycle to improve demand generation and the sales process.

If you are tasked with leading the marketing efforts at a growing business or just want to understand how marketing has changed in the past 10 years, this guide is for you!

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