The blurb: What’s the Truth About Marketing? Contrary to the popular belief that marketing is advertising, listen to the confessions of an insider to learn how marketing affects every step of the customer lifecycle. From product design, to building awarness, selling, and keeping customers happy, this book covers all the basic principles and gives you tactics, tips and tricks to succeed (including best practices for Salesforce.com)!
Star Rating: 4.5 out of 5 – San Francisco Book Review
I’m working hard to promote it this month so if you are looking for an interview subject, webinar host or presenter, or speaker I’m ready for your group, association or nursing home!