Category Archives: Brain Buster

The Paradox of Choice

Yesterday I saw two demonstrations of  Barry Schwartz’s Paradox of Choice in action. This is one of the most useful books about decision making that I have found, and is a must read for anyone in marketing. Jeff Bussgang asked … Continue reading

Posted in Brain Buster, Great Marketing | 2 Comments

Ruled by Price

Seth Godin had a post today about Becoming the Bus Company, a list of common behaviors that are exhibited by organizations well on the road to trading commodities as opposed to providing a remarkable service. It makes me wonder if … Continue reading

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Important Stuff – sort of

This is kind of a spring cleaning post – stuff that I have on my list to write about (which forces me to think about), but after review is cool but for whatever reason there’s not much to say beyond … Continue reading

Posted in Brain Buster, Daily Life | Comments Off

Sports Center Edition

I’ve talked a number of times about John Wall, who’s become the hottest thing going in college hoops. Although it’s killing my personal SEO, that would be worth the price if he can deliver a show like this:

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Really Important Stuff from Your Ghetto Analyst

Here’s some of the stuff that I ran across over the past couple of weeks during my self-inflicted blogging exile: What will Sports Illustrated Look like? I am a huge fan of SI because of fantastic writing and incredible pictures, … Continue reading

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The Agency of 2012

The moderator for the session I wrote about yesterday pulled together some interesting comments from the session last night (even some of mine!). Some very good stuff from the person that stepped up to ask where the PR panelists were, … Continue reading

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Freedom from the Soundbite

Something underrated about impact of the web on how we communicate – the fact that you can now get just about any major news video on demand. I had heard a few things about Michael Jordan’s Hall of Fame acceptance … Continue reading

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Nobody Likes A Critic on The Web

Sometimes my brain feels like my Grandfather’s workshop, overflowing with random stuff, ideas on projects all in varying states of completion. My daily dose of Seth Godin in Google Reader is like hurling a wrench into the workshop – it … Continue reading

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Inside Baseball for Everything

SugarCRM is an open source CRM system, kind of a David to Salesforce.com’s Goliath. It’s been doing very well, but there was a surprise last week as the Co-Founder and CEO stepped down. Check out this post: Never before has … Continue reading

Posted in Brain Buster, SalesForce.com | Comments Off

QR Campaigns

I was in a discussion about QR (Quick Response – which are two dimensional barcodes), and was told about baseball cards using this data to generate 3D images. You hold the card up to your webcam, and on the screen … Continue reading

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