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Hello everyone, my name is John Wall and this is where I write about Marketing and whatever else I find interesting (your mileage may vary). You can also listen to Marketing Over Coffee, a podcast I do with Christopher Penn. I was also involved in the late, great M Show. BTW, I don't look this good, I have a great photographer. I can be reached at: john at themshow dot com

Check LinkedIn for my professional background.

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Poisioned by Your Own Dogfood

I don’t know if any other industries use this phrase, but it’s very common in software to talk about “Eating Your Own Dogfood” – in other words: Using the products that you make. You’d think this is basic “support the home team” kind of thing, but it doesn’t always happen, and when the word gets [...]

Posted: October 14th, 2007 under Direct Mail, Email Marketing, Lead Generation, Productivity Buster.
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