Category Archives: Email Marketing

Effective Segmentation

Posted on April 21, 2010 by john

A couple of weeks ago I had an epiphany an managing segmentation. I had been giving a lot of thought to one-to-one marketing vs. things like personas and how to go from the impressive strategy, to actually making it work … Continue reading →

Posted in Email Marketing, Productivity Booster | Comments Off

The Ultimate Guide to Email

Posted on March 25, 2010 by john

Marketing Over Coffee has released a number of eBooks, and the latest covers email. It’s meant to work as a primer, introducing you to key concepts that you need to get started (White Belt tactics), ramping up to things like … Continue reading →

Posted in Email Marketing | 2 Comments

One to One Email Marketing vs. The Easter Bunny

Posted on March 6, 2010 by john

David Meerman Scott wrote about his experience with an Email from American Airlines. Do check out that post first, but if you are too lazy to, the short version is he’s asking why he was sent an offer to buy … Continue reading →

Posted in Email Marketing | 6 Comments

Finally

Posted on January 25, 2010 by john

Things have been a bit slow here at the blog, that’s because all the work lately has been behind the scenes. Finally the time has come, a lot of stuff is shipping this week. In fact all 3 of the … Continue reading →

Posted in Daily Life, Email Marketing | 2 Comments

It’s about the email

Posted on September 14, 2009 by john

I have been writing for the past two weeks, it’s just that none of it has made it here. I’ve got about 20 pages of email best practices that’s coming together for an eBook. That and getting a roof fixed, … Continue reading →

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Manticore and GoToWebinar

Posted on February 23, 2009 by john

I had a Marketing Over Coffee listener ask me about using Manticore (Email, web analytic, demand generation) with GoToWebinar (Online meetings). I thought that this was too much “Inside Baseball” even for MOC, but it fits here. Do you typically … Continue reading →

Posted in Email Marketing, Lead Generation, Productivity Booster | Comments Off

Making Your Email Newsletter Suck Less

Posted on February 5, 2008 by john

An email newsletter is a challenging project, probably the most underrated from my experience. Everyone is under the impression that they are easy to do, and the reality is that it’s easy to a crummy one. An excellent and productive … Continue reading →

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Ghetto Style De-Duping

Posted on January 25, 2008 by john

Ok, I’ve been getting flack for not having enough marketing stuff… so here’s some Excel Judo for you to work on. You have a list of 8,000 contacts in excel, you need to de-dupe them (remove the duplicates). Here’s a … Continue reading →

Posted in Email Marketing | 5 Comments

Email is Going Nowhere

Posted on January 5, 2008 by john

I’ve been reviewing stats from MarketingSherpa’s latest Email Marketing Benchmark Guide. It’s easy to get distracted by all the people in social media saying that email is dead and a thing of the past, but this survey of all the … Continue reading →

Posted in Email Marketing | 2 Comments

More on Deliverability

Posted on December 10, 2007 by john

Jason sent in a comment on a prior post discussing deliverability asking about web auto responders. This is a distinction that is important if you are not aware of your IT infrastructure – the mail that gets generated when someone … Continue reading →