David Meerman Scott wrote about his experience with an Email from American Airlines. Do check out that post first, but if you are too lazy to, the short version is he’s asking why he was sent an offer to buy 2,000 more miles to maybe use for a family trip when he has a quarter [...]

Things have been a bit slow here at the blog, that’s because all the work lately has been behind the scenes. Finally the time has come, a lot of stuff is shipping this week. In fact all 3 of the major projects from the past 3 months have all come down to Tuesday.
At work we [...]

I have been writing for the past two weeks, it’s just that none of it has made it here. I’ve got about 20 pages of email best practices that’s coming together for an eBook.
That and getting a roof fixed, and continuing my pledge to work on actual projects including a top secret photo project and [...]

I had a Marketing Over Coffee listener ask me about using Manticore (Email, web analytic, demand generation) with GoToWebinar (Online meetings). I thought that this was too much “Inside Baseball” even for MOC, but it fits here.
Do you typically send out your webinar invitations as part of a Manticore Demand Booster Process? It gets sort [...]

An email newsletter is a challenging project, probably the most underrated from my experience. Everyone is under the impression that they are easy to do, and the reality is that it’s easy to a crummy one. An excellent and productive newsletter is a ton of work.
If you don’t have an email newsletter and you’d like [...]

Ok, I’ve been getting flack for not having enough marketing stuff… so here’s some Excel Judo for you to work on.
You have a list of 8,000 contacts in excel, you need to de-dupe them (remove the duplicates). Here’s a quick way to clean up the majority of them:

Sort by email address
In the first open column [...]

I’ve been reviewing stats from MarketingSherpa’s latest Email Marketing Benchmark Guide. It’s easy to get distracted by all the people in social media saying that email is dead and a thing of the past, but this survey of all the movers and shakers in the industry says otherwise. And I agree, although no longer the [...]

Jason sent in a comment on a prior post discussing deliverability asking about web auto responders. This is a distinction that is important if you are not aware of your IT infrastructure – the mail that gets generated when someone fills out a form on your site may be coming from a different place than [...]

My Inbox is also my To-Do list. If there’s a message that is part of an important project it stays in the box until it gets done. This can be a great productivity booster – many times if I am unsure about the importance of a project I leave it in the inbox. If I [...]

I don’t know if any other industries use this phrase, but it’s very common in software to talk about “Eating Your Own Dogfood” – in other words: Using the products that you make. You’d think this is basic “support the home team” kind of thing, but it doesn’t always happen, and when the word gets [...]