Michael Seaton of The Client Side Podcast, and ScotiaBank sent off some questions about email to a group I’m in and I thought that they were interesting enough to share with everyone (along with my answers, of course). Just to set the stage, this year is my 10th anniversary of email...
Chris Baggott Starts...
Chris Baggott of Exact Target is off to start something new on the blog front. Should be interesting to watch… Popularity: 1% [?]
Salesforce.com in Bo...
So I went to the Hyatt Harborside (right next to the airport with a nice view back on the Boston skyline, small place though) for the Salesforce event today. It was time well spent, even if just for getting to hear from a product manager directly. He was able to explain Apex in about 5...
HTML vs. Text
Today I finally got around to examining test results of my HTML vs. Text email experiment. For anyone that missed the earlier post – there are two basic “flavors” of email – HTML, the same language that web pages are made up from (which displays pictures and includes...
God Bless Amazon Wis...
Or more importantly the people in Seattle that added that functionality to Amazon. It was a regular Christmas, me sitting around doing a lot of reading and plenty of visitors up here at the farm. Of course the burning question that has not changed since I was 6 years old – “Tell us...
HTML vs Plain Text E...
I sent off an email campaign yesterday and finally got around to testing a full-color HTML message vs a plain text one. I’m an old enough fart to remember how open and click-throughs exploded when images were added to email so this could be the coming of the full circle. Trying to get a...
Holiday Battles
Yesterday was consumed by 3 items: an email campaign, an unbelievable story involving our corporate holiday gift (when it’s done I will tell this tale, for now all I can say is that I want to jam a coffee cup so far up someone’s (*&@#$ that they can taste it), and my evening...
Email is as dead as ...
That is – not dead at all. Today was a big email day for me sending out two blasts. I’m currently using ConstantContact which is the best value for the price – free to start and not expensive after that. I’ve used ExactTarget, which is a great product (and perhaps in my...