Mr. Penn had a good post last week about refreshing quality content that’s deep in the archives, and I was looking for something that dealt with authenticity.
Authenticity is one of the topics that came up in last week’s Marketing Over Coffee interview with Simon Sinek, which I highly recommend, it is one of my favorite [...]

A few years back we went with our neighbors to make some beer at the local self brewery. I made up some custom labels for us and stumbled upon them last week and I still got a laugh out of them so I thought it would be worth posting.
The beer was a light lemon brew, [...]

Even though I said I was taking November off, I’m back again. A friend asked me about recording a phone interview and I wrote so much that I thought it would be a shame not to get a post out of it too.
The Phone Tree Option in Order of Sound Quality:

Best – Skype to Skype
Still [...]

At WebInno tonight there’s a panel on bootstrapping PR. You can get the bios of the panelists and an overview of the event here. Some overall pointers on how to get attention. Quotes are direct, stuff without quotes are my summaries.
Bob Brown:
“CEOs need personality”
Journalists are becoming cognizant of page views.
Peter Kafka:
“Get a referral from someone [...]

While in Traverse City, Michigan over vacation (“Up North”) for those in the know, I came across a store called M-22. They had casual clothing with the M-22 logo on it, a highway that runs along the coastline and is travelled by kiteboarders. You can read their story here and check out their stuff.
In the [...]

I’ve used Samsonite luggage all of my life. My parents gave me an old school suitcase when I was a kid (back when one of their competitors had an ad with a gorilla beating the crap out of a suitcase).
When I graduated from college I had a Samsonite Briefcase (yes, and I even wore a [...]

I had a question come in this week about event sponsorship. There are a lot of grassroots events out there and that in the current economy you might think it would be difficult to find sponsors but it’s actually easier than ever.
As far as what sponsors are looking for, it’s very simple, the majority of [...]

I have been very impressed with CVS Pharmacy’s program that goes above and beyond.

Nominations close in 1 hour for the 23rd Annual Marketing Over Coffee Awards! This is the last chance to show the world your greatest marketing accomplishments for 2008. Finalists will be announced on the podcast tomorrow, and winners announced next week – only 5 will be honored!
Just comment here, or over at Marketing Over Coffee, [...]