Category Archives: Great Marketing

The Paradox of Choice

Posted on May 28, 2010 by john

Yesterday I saw two demonstrations of Barry Schwartz’s Paradox of Choice in action. This is one of the most useful books about decision making that I have found, and is a must read for anyone in marketing. Jeff Bussgang asked … Continue reading →

Posted in Brain Buster, Great Marketing | 2 Comments

Mr. Rogers and Authenticity

Posted on March 17, 2010 by john

Mr. Penn had a good post last week about refreshing quality content that’s deep in the archives, and I was looking for something that dealt with authenticity. Authenticity is one of the topics that came up in last week’s Marketing … Continue reading →

Posted in Great Marketing | 1 Comment

Beer You’ve Never Heard Of

Posted on March 11, 2010 by john

A few years back we went with our neighbors to make some beer at the local self brewery. I made up some custom labels for us and stumbled upon them last week and I still got a laugh out of … Continue reading →

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How to Record a Phone Interview

Posted on November 26, 2009 by john

Even though I said I was taking November off, I’m back again. A friend asked me about recording a phone interview and I wrote so much that I thought it would be a shame not to get a post out … Continue reading →

Posted in Geek Stuff, Great Marketing, Podcasting, Productivity Booster | 7 Comments

Bootstrapping PR – Live from WebInno 23

Posted on September 29, 2009 by john

At WebInno tonight there’s a panel on bootstrapping PR. You can get the bios of the panelists and an overview of the event here. Some overall pointers on how to get attention. Quotes are direct, stuff without quotes are my … Continue reading →

Posted in Great Marketing | 4 Comments

Rebirth of the Cool

Posted on August 20, 2009 by john

While in Traverse City, Michigan over vacation (“Up North”) for those in the know, I came across a store called M-22. They had casual clothing with the M-22 logo on it, a highway that runs along the coastline and is … Continue reading →

Posted in Graphic Design, Great Marketing | Comments Off

Superior Design

Posted on May 5, 2009 by john

I’ve used Samsonite luggage all of my life. My parents gave me an old school suitcase when I was a kid (back when one of their competitors had an ad with a gorilla beating the crap out of a suitcase). … Continue reading →

Posted in Great Marketing | 4 Comments

Getting Sponsors for Podcamp, Barcamp, or Any Other Event

Posted on February 28, 2009 by john

I had a question come in this week about event sponsorship. There are a lot of grassroots events out there and that in the current economy you might think it would be difficult to find sponsors but it’s actually easier … Continue reading →

Posted in Great Marketing | Tagged events, sales, sponsors | Comments Off

A Source of Inspiration

Posted on February 17, 2009 by john

I have been very impressed with CVS Pharmacy‘s program that goes above and beyond.