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Category Archives: Great Marketing
The Paradox of Choice
Yesterday I saw two demonstrations of Barry Schwartz’s Paradox of Choice in action. This is one of the most useful books about decision making that I have found, and is a must read for anyone in marketing. Jeff Bussgang asked … Continue reading
Posted in Brain Buster, Great Marketing
2 Comments
Mr. Rogers and Authenticity
Mr. Penn had a good post last week about refreshing quality content that’s deep in the archives, and I was looking for something that dealt with authenticity. Authenticity is one of the topics that came up in last week’s Marketing … Continue reading
Posted in Great Marketing
1 Comment
Beer You’ve Never Heard Of
A few years back we went with our neighbors to make some beer at the local self brewery. I made up some custom labels for us and stumbled upon them last week and I still got a laugh out of … Continue reading
Posted in Great Marketing
Comments Off
How to Record a Phone Interview
Even though I said I was taking November off, I’m back again. A friend asked me about recording a phone interview and I wrote so much that I thought it would be a shame not to get a post out … Continue reading
Posted in Geek Stuff, Great Marketing, Podcasting, Productivity Booster
7 Comments
Bootstrapping PR – Live from WebInno 23
At WebInno tonight there’s a panel on bootstrapping PR. You can get the bios of the panelists and an overview of the event here. Some overall pointers on how to get attention. Quotes are direct, stuff without quotes are my … Continue reading
Posted in Great Marketing
4 Comments
Rebirth of the Cool
While in Traverse City, Michigan over vacation (“Up North”) for those in the know, I came across a store called M-22. They had casual clothing with the M-22 logo on it, a highway that runs along the coastline and is … Continue reading
Posted in Graphic Design, Great Marketing
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Superior Design
I’ve used Samsonite luggage all of my life. My parents gave me an old school suitcase when I was a kid (back when one of their competitors had an ad with a gorilla beating the crap out of a suitcase). … Continue reading
Posted in Great Marketing
4 Comments
Getting Sponsors for Podcamp, Barcamp, or Any Other Event
I had a question come in this week about event sponsorship. There are a lot of grassroots events out there and that in the current economy you might think it would be difficult to find sponsors but it’s actually easier … Continue reading
A Source of Inspiration
I have been very impressed with CVS Pharmacy‘s program that goes above and beyond.
Posted in Great Marketing
1 Comment