I’ve used Samsonite luggage all of my life. My parents gave me an old school suitcase when I was a kid (back when one of their competitors had an ad with a gorilla beating the crap out of a suitcase).
When I graduated from college I had a Samsonite Briefcase (yes, and I even wore a [...]

I had a question come in this week about event sponsorship. There are a lot of grassroots events out there and that in the current economy you might think it would be difficult to find sponsors but it’s actually easier than ever.
As far as what sponsors are looking for, it’s very simple, the majority of [...]

I have been very impressed with CVS Pharmacy’s program that goes above and beyond.

Nominations close in 1 hour for the 23rd Annual Marketing Over Coffee Awards! This is the last chance to show the world your greatest marketing accomplishments for 2008. Finalists will be announced on the podcast tomorrow, and winners announced next week – only 5 will be honored!
Just comment here, or over at Marketing Over Coffee, [...]

I had a Google alert trip this morning, Neville Hobson interviewed Scott Monty and Scott’s bio mentioned that he has been a co-host on Marketing Over Coffee (although I thought it went great, Chris Brogan referred to that episode as adding not only a 5th Beatle, but one with a Tuba).
Regardless of your opinion on [...]

Making your message relevant puts you above the crowd, I thought this was great when I got it:

This gap is clearly evident in Guy Kawasaki’s post of his Powerpoint extreme makeover.
The only issue is the classic ghetto marketing conundrum – you already need to be cool to be able to afford a graphics artist that really rocks.  But you get what you pay for… not only does it look great but it [...]

As a card carrying gadget geek it should be no surprise that I get the Crutchfield catalog at home. Since I buy cheap crummy cars that are good on gas since they are just going to get abused on 128 or parking in Boston, the first thing I do is upgrade the speakers. They are [...]

At a recent conference I was discussing a party for Scott Monty to celebrate his new position at Ford. A flash of creativity created the first ever Social Media Roast.
You are cordially invited to attend dinner on Friday, July 11th at the luxurious Ken’s Steak House (Home of the Famous Salad Dressings), in scenic Framingham, [...]