Popularity: 1% [?]

Nominations close in 1 hour for the 23rd Annual Marketing Over Coffee Awards! This is the last chance to show the world your greatest marketing accomplishments for 2008. Finalists will be announced on the podcast tomorrow, and winners announced next week – only 5 will be honored! Just comment here, or over at Marketing Over Coffee, all it takes is a link. One other thing – now...

I had a Google alert trip this morning, Neville Hobson interviewed Scott Monty and Scott’s bio mentioned that he has been a co-host on Marketing Over Coffee (although I thought it went great, Chris Brogan referred to that episode as adding not only a 5th Beatle, but one with a Tuba). Regardless of your opinion on past content, the reason I’m posting is that Neville has...

Making your message relevant puts you above the crowd, I thought this was great when I got it: Popularity: 1% [?]

This gap is clearly evident in Guy Kawasaki’s post of his Powerpoint extreme makeover. The only issue is the classic ghetto marketing conundrum – you already need to be cool to be able to afford a graphics artist that really rocks.  But you get what you pay for… not only does it look great but it extends the message and his story. This is critical because although they...

As a card carrying gadget geek it should be no surprise that I get the Crutchfield catalog at home. Since I buy cheap crummy cars that are good on gas since they are just going to get abused on 128 or parking in Boston, the first thing I do is upgrade the speakers. They are always knowledgeable  and accept returns, which happens frequently if stuff doesn’t fit (which doesn’t...

At a recent conference I was discussing a party for Scott Monty to celebrate his new position at Ford. A flash of creativity created the first ever Social Media Roast. You are cordially invited to attend dinner on Friday, July 11th at the luxurious Ken’s Steak House (Home of the Famous Salad Dressings), in scenic Framingham, Massachusetts. Your $50 ticket gets you a steak and all the...

It’s not Spy vs. Spy. It’s different. I’ve only been to one SEO Event, as it’s much easier (faster, cheaper…) to do my research online. Recently there’s been a lot of chatter about one of Danny Sullivan’s events that some felt went too far into Black Hat Territory. I found a response that said “Guess what suckas! There is no White Hat!”...

I had an interesting example this week where the concept of One-to-One marketing crossed with some of the reading I have been doing on preferences. In one-to-one marketing the goal is that your database is so rich that every single person can get a message tailored to them specifically. I first came across this term in ’98 or so, and Peppers and Rodgers were doing a lot with it. Cross...

This weekend I finished a couple of photography books I had been trying to get through, and even got to take some night shots: The Secret was lying around and I thought I would check it out to see what all the hype was about. The first thing that struck me is that it is a very slick piece of marketing. Everything from matching some proven tactics to make it a best seller (very short and...