Category Archives: Lead Generation

Manticore and GoToWebinar

Posted on February 23, 2009 by john

I had a Marketing Over Coffee listener ask me about using Manticore (Email, web analytic, demand generation) with GoToWebinar (Online meetings). I thought that this was too much “Inside Baseball” even for MOC, but it fits here. Do you typically … Continue reading →

Posted in Email Marketing, Lead Generation, Productivity Booster | Comments Off

Lead Scoring

Posted on December 2, 2008 by john

Yesterday I read a post on lead scoring that got me thinking more about how this process progresses. I like Sirius’ approach in defining 3 major scoring criteria, but I would change the order: Demographics – Although I would argue … Continue reading →

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Scoring and the Buying Cycle

Posted on July 10, 2008 by john

Having worked with a scoring system for a couple of months, I’ve been watching closely to see what I can learn about how to set it up properly. I was fortunate enough to catch a great session at the MarketingProfs … Continue reading →

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B2B Lead Generation

Posted on June 13, 2008 by john

A special deal for all the Ronin Marketeers out there – get MarketingSherpa’s brand new B2B Lead Generation Handbook and save $200 off the rack rate.

Posted in Lead Generation, The Marketeer | Comments Off

Quarter End

Posted on March 28, 2008 by john

Nothing like the end of a quarter to consume every minute in sight. I’ve also had the nagging cough that seems to be sticking around, I’m not sure if it’s a cold or the beginning of allergy season as the … Continue reading →

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Why Trade Shows?

Posted on March 10, 2008 by john

While talking about trade shows last week Johnny T. writes in: Hey John – As an events producer, I’m always curious WHY companies exhibit and sponsor. What are you trying to get out of SDWest? How do you define success … Continue reading →

Posted in Lead Generation, Productivity Booster | 1 Comment

The holy trinity

Posted on December 20, 2007 by john

I’m starting to wireframe the architecture for a lead management system. I think I’ve got three legs to the stool – Salesforce.com, our website, and our marketing automation tool. 2008 is shaping up to be very interesting, I’m really looking … Continue reading →

Posted in Lead Generation | 1 Comment

What’s Your Cost Per Lead?

Posted on October 29, 2007 by john

Over the past 20 years ROI has been a measure of successful marketing. Many management teams want to see the ROI of each sucessful campaign. Seth Godin (sweet Red Saber post BTW) has argued for a long time that this … Continue reading →

Posted in Great Marketing, Lead Generation | 2 Comments

Poisioned by Your Own Dogfood

Posted on October 14, 2007 by john

I don’t know if any other industries use this phrase, but it’s very common in software to talk about “Eating Your Own Dogfood” – in other words: Using the products that you make. You’d think this is basic “support the … Continue reading →

Posted in Direct Mail, Email Marketing, Lead Generation, Productivity Buster | Comments Off

Brand Opinion

Posted on September 7, 2007 by john

Thanks for staying around during a slower week, I’m into a groove now where I can write at home at night, save it and post when I have access to the tubes of the internets when I get to work. … Continue reading →

Posted in Brain Buster, Lead Generation | 5 Comments