I had a Marketing Over Coffee listener ask me about using Manticore (Email, web analytic, demand generation) with GoToWebinar (Online meetings). I thought that this was too much “Inside Baseball” even for MOC, but it fits here.
Do you typically send out your webinar invitations as part of a Manticore Demand Booster Process? It gets sort [...]

Yesterday I read a post on lead scoring that got me thinking more about how this process progresses.
I like Sirius’ approach in defining 3 major scoring criteria, but I would change the order:

Demographics – Although I would argue that if the demographics are wrong, they shouldn’t be in the database.
Behavior -A critical factor, when a [...]

Having worked with a scoring system for a couple of months, I’ve been watching closely to see what I can learn about how to set it up properly. I was fortunate enough to catch a great session at the MarketingProfs B2B event earlier this summer, and I have a co-worker that has hooked me up [...]

A special deal for all the Ronin Marketeers out there – get MarketingSherpa’s brand new B2B Lead Generation Handbook and save $200 off the rack rate.

Nothing like the end of a quarter to consume every minute in sight. I’ve also had the nagging cough that seems to be sticking around, I’m not sure if it’s a cold or the beginning of allergy season as the ground is softening up here.
The good news is that I have another project in the [...]

While talking about trade shows last week Johnny T. writes in:
Hey John -
As an events producer, I’m always curious WHY companies exhibit and sponsor. What are you trying to get out of SDWest? How do you define success – is that more of an art or science for your company? Maybe that’s a 2-part question [...]

I’m starting to wireframe the architecture for a lead management system. I think I’ve got three legs to the stool – Salesforce.com, our website, and our marketing automation tool. 2008 is shaping up to be very interesting, I’m really looking forward to it.
In other random news I finally upgraded my Palm Treo 600 to a [...]

Over the past 20 years ROI has been a measure of successful marketing. Many management teams want to see the ROI of each sucessful campaign. Seth Godin (sweet Red Saber post BTW) has argued for a long time that this is the “safe” path, and will ultimately lead to your destruction. If you only make [...]

I don’t know if any other industries use this phrase, but it’s very common in software to talk about “Eating Your Own Dogfood” – in other words: Using the products that you make. You’d think this is basic “support the home team” kind of thing, but it doesn’t always happen, and when the word gets [...]

Thanks for staying around during a slower week, I’m into a groove now where I can write at home at night, save it and post when I have access to the tubes of the internets when I get to work.
A discussion today got me thinking more about branding. There has been much written about the [...]