With the holiday next week I was setting up my calendar for the week after that and found that the next WebInno meeting is coming up that Monday, July 9th. If you want to see what’s going on at the cutting edge of internet technology in Boston these meetups are required viewing. Just sign up on the wiki and show up to watch the presenters give a short demo, and check out the other...

The conference is wrapping up today (at least the expo floor). As usual my feet and back are ready for a break – conferences all come down to good shoes. We’ve been using greeters to scan badges, that has proven to be at least 20% more effective in getting names. One interesting thing – for lead gen collection most shows use a mag stripe card reader. For this one we were...

I’m off to set up the booth. This is like the lottery in reverse – you go to the show floor and open the cases and see what’s broken or missing. Best case scenario is that everything is there and working and you breathe a sigh of relief. In a lot of ways it’s a pain but it does get to test your MacGuyver skills to the fullest. Last year at this show I opened the case...

As a marketeer, I have never heard these words. Just kidding, I get it at least twice a month. This is the age old struggle between sales and marketing, and with marketing being the creative side there are thousands of responses: “The sale begins at ‘No’, you order taking monkey”, “I give the good leads to closers” etc. It’s all in good fun, kind of...

For the past couple of weeks it’s been all about the lists. List management is ultimately the blood supply of all your marketing efforts. Anyone doing direct marketing knows that the company usually kneels to the ultimate power of “the house list”. The best part of an organization that grows quickly is being able to farm the list management out to a database specialist. I...

I’m finally feeling like I’m back in the game. I still have this annoying itch in my throat but that could just as well be allergies as cold. This is one of the joys of New England. Another – on Tuesday, even though there was still snow in the parking lot I saw my first cloud of black flies. Just in case you stopped by looking for real content, I’ve got a 7 minute...

Too tired… Just posted M Show. Pictures of Podcamp Toronto Video of sessions on Getting your company to Podacast Panel Popularity: 1% [?]

March is a busy month for me with back to back trade shows, which I refer to as “The Trade Show Wars”. Trade shows really are blood and guts marketing – do the logistics, execute, get the names, and deliver sales “The Glengarry Leads”. I was horrified to realize today that I’ve been doing shows for over 10 years now. It’s all about the preparation, I...

So I went to the Hyatt Harborside (right next to the airport with a nice view back on the Boston skyline, small place though) for the Salesforce event today. It was time well spent, even if just for getting to hear from a product manager directly. He was able to explain Apex in about 5 sentences better than anything I’ve read anywhere. Apex is a language that you can query and script...

Even though I am insanely busy I am going to make time to go to this event since I’ve missed the past two. I really want to see the latest stuff they’ve rolled out with the 7 release this month (and maybe find somebody that can help me with my Google AdWords integration… Hello? Bueller? McFly?). If you are in the area you can probably still register, I’ll report back a