So I run these webinars. I have to admit it’s kind of cool doing a virtual classroom. A lot of pubs are charging 10-40k to do these events, I’ve managed to get a GoToMeeting account and a conference call line and do it for a fraction of the price. Although GoToMeeting is kind of in...

I ran a test recently to get a feel for the acceptance of podcast versus video. Readers were given the option of a link to a video clip or a link to a podcast and they chose the video clip at a ratio of almost 10 to 1. Until the average user understands that a video clip is one item, whereas a...

Today I finally got around to examining test results of my HTML vs. Text email experiment. For anyone that missed the earlier post – there are two basic “flavors” of email – HTML, the same language that web pages are made up from (which displays pictures and includes...

As a follow-up to my post on “Just calling to check in” I was checking my voicemail and a message started up with the classic p0rn theme playing (you know the one, a little slap bass and guitar scratch – bowmp, ba-bowmp, wacka-wacka). After a few seconds a woman’s voice...

About a year ago I attended a session on how to sell on the phone by Jeff Hoffman of Basho Strategies. He brought up a point that’s become a pet peeve of mine – people calling just to check in. Any time I get a call from somebody trying to sell me something, they’re...

I had already been dealing with the changes in AdWords for the past couple of months, and then I had a chance to learn the latest and greatest in Chicago this week. For anybody new that might ask “What is Google AdWords” – it’s paying Google so that your ads will show...

A stumbling block on the path to the holy land today, the code snippet we need to integrate SF.com with our Google Adwords campaign conflicts with some existing javascript we have on our custom web-to-lead forms. As I have no Perl skills to speak of beyond the “cut and paste somebody...

That is – not dead at all. Today was a big email day for me sending out two blasts. I’m currently using ConstantContact which is the best value for the price – free to start and not expensive after that. I’ve used ExactTarget, which is a great product (and perhaps in my...

I first started doing SEO back around 1997, since then it was a priority for some of my masters and not for others. Currently we are campaigning hard, and for the first time I am working with a retained outside firm (I know, not true Ronin). Things seem to have really tightened up, there used...

So I spent a bunch of yesterday trying to do some more advanced stuff with Salesforce.com If you are into lead generation or supporting a Sales team this is the best thing out there. I worked with Act for more than 5 years and supported a 10-user Goldmine installation for another 4 years and...