Ronin Marketeer lives! After a week of not existing at all, and another 3 days with the equivalent of a circa 1996 “Under Construction” page, most of the blog is back. You can check out the previous post to hear about the crash with the fire supression system kicking off in the server room. So what happened next? The good news is I did have my backup drive, so I had all the data...

Update: Eureka! I’ve fixed it, the blog Lives! If you want to know what went down… As you can see, everything is all f’d up here. Over a week ago disaster struck at my hosting company, during a fire alarm test the suppression system was triggered, hosing all the servers. This blog was dead for a full week. We were offered to move our hosting from the version 3 infrastructure to...

I spent most of my day today reviewing software tools for marketing. Over the past two months I’ve seen many examples of why it’s so difficult to choose the right product in this space. Unfortunately it’s the wild west out here right now. I went to Dreamforce last month and came back with a list of 8 vendors that claim to have a business intelligence application.From...

I didn’t realize that banner ads were already dead. I’d noticed a massive drop off in the past year, and was finally tipped off as to what was going on by Josh, a guy that I work with. He had installed a firefox plugin called AdBlock Plus. It works insanely well. You can choose what you want to block, or better yet, add the subscription service that checks a database of known ad...

In today’s Marketing Over Coffee (the best marketing podcast) we got on to the topic of web analytics. There are a few different methods to see how your site is doing and each of them have some benefits and drawbacks. Analytics as a Service (AaaS – that’s not a real acronym, but I like it) – Services such as Google Analytics. With these solutions you put a few lines...