Archive for 'Marketing IT Dept.'
Reviewing Marketing Automation Software
I spent most of my day today reviewing software tools for marketing. Over the past two months I’ve seen many examples of why it’s so difficult to choose the right product in this space. Unfortunately it’s the wild west out here right now. I went to Dreamforce last month and came back with a list of [...]
Posted: November 24th, 2008 under Marketing IT Dept..
Comments: 1
Banner Armaggeddon
I didn’t realize that banner ads were already dead.
I’d noticed a massive drop off in the past year, and was finally tipped off as to what was going on by Josh, a guy that I work with. He had installed a firefox plugin called AdBlock Plus.
It works insanely well. You can choose what you want [...]
Posted: January 15th, 2008 under Marketing IT Dept..
Comments: 4
How to measure web traffic
In today’s Marketing Over Coffee (the best marketing podcast) we got on to the topic of web analytics. There are a few different methods to see how your site is doing and each of them have some benefits and drawbacks.
Analytics as a Service (AaaS – that’s not a real acronym, but I like it) – [...]
Posted: December 13th, 2007 under Marketing IT Dept..
Comments: 2