So I’m still considering what the biggest news of the year is on the Marketing front (specifically, tactics). Boldly claiming the death of SEO, I have to admit it’s more of a “SEO is Dead, Long Live SEO”. The game is changing from cheap tricks over to master copywriting and this requires a different set of people with different talents. It’s amazing when I talk...

Home inspection tomorrow so things are still moving. Some quick things you may be interested in: Google is cracking down on search arbitrage I was unable to hit the WebInno event yesterday so I’m looking for a good writeup on what I missed. Some rumors about Google acquiring Salesforce.com but I think those are just rumors. A new Marketing Over Coffee will be out tonight. Popularity:...

Eric Schwartzman, Sam Whitmore and Jason Calacanis Jason Calacanis delivered a great lunch keynote today. I enjoy the mix of straight talk mixed and the understanding of showmanship. I had a brain buster today when everything snapped into focus – he mentioned that you should keep watching his blog for something big regarding the death of SEO. If you read his stuff there’s been a...

Get your latest dose of 10 minutes of News, Talk, and Entertainment in the Audio Form from the newest episode of The M Show, the Best Business Podcast. In other good news David Meerman Scott’s new book is coming out, here’s the all-star list of new media folks that he’s thanked. Plenty of great reading in this list: Robert Scoble Scobleizer Adele Revella Buyer Persona Blog...

I had a question come in today about some best practices for Google Adwords so here’s some basics that I follow, I’d be interested in anything that people have to add. For those who have no knowledge of this you should swing over to the official google adwords blog and check out their learning center. For selecting keywords start with the logs for the client’s website, you...

Will Herman sent in a comment on my post bemoaning the end of the pay per click advertising (PPC) gold rush and asked if Pay per Action will replace Pay per Click. There’s been a lot of hype in the past couple of weeks and Google recently moved in that direction by allowing PPC in their content network as opposed to pay per thousand impressions (CPM). My thoughts here are still...

I reached a tipping point with a number of paid search campaigns over the past month. More than one client has thrown in the towel at click prices that have increased 100x in the past year. This made me think more about relevancy – the old model was to cover as many keywords as possible. The new price points make that no longer feasible. At 5 cents a click you can deal with a 1%...

After literally months of struggling we finally managed to get the SalesForce.com / Google integration going. I’m definitely geeking out, but how cool is it to look at a closed deal and say “one year ago you searched for this specific term, we paid $2.75 for that click and it turned into a 6-figure deal”. Lots of cool stuff, now all we need is for some data to pile up. In...

Last week I had heard some rumblings about Google continuing to use individual search history to influence results. There are differing opinions on this but I am all for it. If, after months of searching, Google realizes that I can’t speak spanish, then it would be great if I never had to see any results in spanish. But this begs the question: What will SEO vendors do when there are no...

Bryper threw a question to the CAPOW group about Google serving up different search results pages depending on whether or not a use is logged in. Is this a problem for companies that you pay to get you to score well in Google? I had a related discussion at the MIT event last week – I’ve heard from many people that are using Search Engine Optimization services that it is common to...