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Hello everyone, my name is John Wall and this is where I write about Marketing and whatever else I find interesting (your mileage may vary). You can also listen to Marketing Over Coffee, a podcast I do with Christopher Penn. I was also involved in the late, great M Show. BTW, I don't look this good, I have a great photographer. I can be reached at: john at themshow dot com

Check LinkedIn for my professional background.

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Archive for 'Swipe File'

The Formulaic Nature of TV News

Just in case you didn’t take the bait in the last post, this is too good for me to not post…

Viral Marketing – May 2008

I had an inquiry come in on viral marketing today. Here are a few things that I’ve taken notice of in the past few months:
Crank dat.
26 million views. MIT Takes notice.
On the other side: GhostRide
Everybody backs out due to safety concerns
Crossfit
Uses online community and video for a demanding workout program
Twitter has spread with no marketing [...]

Goldmine

I was passed a copy of an old Malcolm Gladwell article and that made me wonder if any of his stuff was online. On The M Show I’ve talked about his books The Tipping Point and Blink, which are both very interesting, but I’ve found his New Yorker articles the most fascinating.
Lo and behold, his [...]

VirtualResponse Channels Dre

This is the best marketing I have ever seen for an email company. The only downside to this is that if you don’t know Salesforce.com you won’t get all the jokes, otherwise, brilliant!

Great Marketing

Whenever I see some brilliant marketing I’m compelled to make a note and post it here.
I was getting my car washed yesterday and before you pull around to the entry there’s a self service kiosk where you can grab a trashbag or a heavy duty paper towel. There’s also a sort of gumball machine that [...]