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Hello everyone, my name is John Wall and this is where I write about Marketing, Technology and whatever else I find interesting (your mileage may vary). Please check out Marketing Over Coffee, a podcast I do with Christopher Penn. I also have a weekly podcast called The M Show which is great for your commute to work (or even if you don't commute). BTW, I don't look this good, I have a great photographer. I can be reached at: john at themshow dot com

Check LinkedIn for my professional background.

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Archive for 'Swipe File'

Viral Marketing – May 2008

I had an inquiry come in on viral marketing today. Here are a few things that I’ve taken notice of in the past few months:
Crank dat.
26 million views. MIT Takes notice.
On the other side: GhostRide
Everybody backs out due to safety concerns
Crossfit
Uses online community and video for a demanding workout program
Twitter has spread with no marketing [...]

Goldmine

I was passed a copy of an old Malcolm Gladwell article and that made me wonder if any of his stuff was online. On The M Show I’ve talked about his books The Tipping Point and Blink, which are both very interesting, but I’ve found his New Yorker articles the most fascinating.
Lo and behold, his [...]

VirtualResponse Channels Dre

This is the best marketing I have ever seen for an email company. The only downside to this is that if you don’t know Salesforce.com you won’t get all the jokes, otherwise, brilliant!

Great Marketing

Whenever I see some brilliant marketing I’m compelled to make a note and post it here.
I was getting my car washed yesterday and before you pull around to the entry there’s a self service kiosk where you can grab a trashbag or a heavy duty paper towel. There’s also a sort of gumball machine that [...]