Category Archives: Swipe File

The Formulaic Nature of TV News

Posted on February 16, 2010 by john

Just in case you didn’t take the bait in the last post, this is too good for me to not post…

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Viral Marketing – May 2008

Posted on May 14, 2008 by john

I had an inquiry come in on viral marketing today. Here are a few things that I’ve taken notice of in the past few months: Crank dat. 26 million views. MIT Takes notice. On the other side: GhostRide Everybody backs … Continue reading →

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Goldmine

Posted on October 24, 2007 by john

I was passed a copy of an old Malcolm Gladwell article and that made me wonder if any of his stuff was online. On The M Show I’ve talked about his books The Tipping Point and Blink, which are both … Continue reading →

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VirtualResponse Channels Dre

Posted on August 22, 2007 by john

This is the best marketing I have ever seen for an email company. The only downside to this is that if you don’t know Salesforce.com you won’t get all the jokes, otherwise, brilliant!

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Great Marketing

Posted on August 10, 2007 by john

Whenever I see some brilliant marketing I’m compelled to make a note and post it here. I was getting my car washed yesterday and before you pull around to the entry there’s a self service kiosk where you can grab … Continue reading →

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