My wife’s friend is a teacher and she has a sign that says “You are special and unique, just like everyone else”. So for the record, I am unique as the only John J. M. Wall III and in fact, the M. has never really been made public and even the Goog doesn’t have it [...]

Those are the best words on TV. Nothing else sets up such a sense of excitement and anticipation.
Here’s the live Marketing Over Coffee from the PRSA, it was cool to have a crowd bigger than the staff of Dunks for the show. If you are into marketing you may find it entertaining, for everyone else, [...]

Today at 4pm I will be in Cambridge with Christopher Penn as guests on Hubspot TV. You can watch the show live on their site and I might even be able to keep the twitter stream open, so you can work the backchannel via @themshow
I’m also up for using Martinis as a defense for the [...]

Seth Godin had a link to a Business Week article that had him taking some shots from academics. I had to laugh at criticsm leveled by those who have a vested interest in maintaining the impression that what’s important is analysis and strategy. There’s no shortage of armchair quarterbacks.
Execution. That’s the hard part. Building a [...]

Over on Marketing Over Coffee a few weeks back we talked about manipulating perceptions – creating story and reality that the customer wants to see. This is nothing new, Seth Godin made the bold proclaimation “All Marketers are Liars”.
While Mr. Godin’s title embraces irony, using the word “manipulate” creates a sinister impression that is rather [...]

Thanks to everyone that to time to talk about Social Media and Marketing at Podcamp Boston. Here’s a link to the slide deck, please contact me if you have any other questions.
Podcamp Boston Slide Deck
Transcriptions were also mentioned in the session. My first choice is www.transcriptlibrary.com, if you give Shelly a call please tell her [...]

Last Friday a group of Boston Professionals met to send Scott Monty off to Michigan for his new job with Ford. In the spirit of a classic roast, most of the jokes were at his expense or at Crayon’s (apologies in advance to the Crayonistas).
Please keep in mind this is explicit content, and not safe [...]

The countdown is on for the Social Media Roast of Scott Monty. Come join us for a steak dinner and a chance to berate Scott. If you are unable to make it to Boston, feel free to send over any text, audio, or video you want to send. Depending on the virtual response we may [...]

A special deal for all the Ronin Marketeers out there – get MarketingSherpa’s brand new B2B Lead Generation Handbook and save $200 off the rack rate.

Ok, so I’m very late to the party for this stuff. However, if you are like me and just stumbled out of your cave this morning and haven’t heard of these two programs please mark them as required viewing:
The Merchants of Cool and The Persuaders.
Some of the concepts that jumped out at me (besides being [...]