I had a Marketing Over Coffee listener ask me about using Manticore (Email, web analytic, demand generation) with GoToWebinar (Online meetings). I thought that this was too much “Inside Baseball” even for MOC, but it fits here. Do you typically send out your webinar invitations as part of a Manticore Demand Booster Process? It gets sort of tricky because once someone uses the...

Yesterday I read a post on lead scoring that got me thinking more about how this process progresses. I like Sirius’ approach in defining 3 major scoring criteria, but I would change the order: Demographics – Although I would argue that if the demographics are wrong, they shouldn’t be in the database. Behavior -A critical factor, when a suspect downloads a white paper or a...

Having worked with a scoring system for a couple of months, I’ve been watching closely to see what I can learn about how to set it up properly. I was fortunate enough to catch a great session at the MarketingProfs B2B event earlier this summer, and I have a co-worker that has hooked me up with a few recent articles. Some of the more interesting points: Depreciation is Key: knowing how...

A special deal for all the Ronin Marketeers out there – get MarketingSherpa’s brand new B2B Lead Generation Handbook and save $200 off the rack rate. Popularity: 1% [?]

Nothing like the end of a quarter to consume every minute in sight. I’ve also had the nagging cough that seems to be sticking around, I’m not sure if it’s a cold or the beginning of allergy season as the ground is softening up here. The good news is that I have another project in the works with Joe from SalesRoundup, we’re going to be talking about the intersection of...

While talking about trade shows last week Johnny T. writes in: Hey John - As an events producer, I’m always curious WHY companies exhibit and sponsor. What are you trying to get out of SDWest? How do you define success – is that more of an art or science for your company? Maybe that’s a 2-part question – is success for John Wall separate for success for your...

I’m starting to wireframe the architecture for a lead management system. I think I’ve got three legs to the stool – Salesforce.com, our website, and our marketing automation tool. 2008 is shaping up to be very interesting, I’m really looking forward to it. In other random news I finally upgraded my Palm Treo 600 to a Palm Centro. It’s interesting, they’ve...

Over the past 20 years ROI has been a measure of successful marketing. Many management teams want to see the ROI of each sucessful campaign. Seth Godin (sweet Red Saber post BTW) has argued for a long time that this is the “safe” path, and will ultimately lead to your destruction. If you only make the safe choices, somebody that you compete with is going to take a chance, and...

I don’t know if any other industries use this phrase, but it’s very common in software to talk about “Eating Your Own Dogfood” – in other words: Using the products that you make. You’d think this is basic “support the home team” kind of thing, but it doesn’t always happen, and when the word gets out it is usually a big PR problem. Now you...

Thanks for staying around during a slower week, I’m into a groove now where I can write at home at night, save it and post when I have access to the tubes of the internets when I get to work. A discussion today got me thinking more about branding. There has been much written about the fact that classic advertising and branding is only applicable to the Fortune 500, and that everyone...