A friend of mine is considering some trade shows and asked: What would you consider to be a typical setup for a small booth? Signage? Table? etc. Is there anything that is a MUST have for a trade show booth besides marketing materials? The biggest mistake people make is not having a plan for what they want to accomplish at the show. It should be either to get leads, in which case you want...

Marketing Over Coffee has released a number of eBooks, and the latest covers email. It’s meant to work as a primer, introducing you to key concepts that you need to get started (White Belt tactics), ramping up to things like testing (Black Belt), and then going all the way out to Taguchi Testing and more advanced concepts. Chris has done the heavy lifting on the previous books, so...

Mr. Penn had a good post last week about refreshing quality content that’s deep in the archives, and I was looking for something that dealt with authenticity. Authenticity is one of the topics that came up in last week’s Marketing Over Coffee interview with Simon Sinek, which I highly recommend, it is one of my favorite interviews: Audio clip: Adobe Flash Player (version 9 or...

A few years back we went with our neighbors to make some beer at the local self brewery. I made up some custom labels for us and stumbled upon them last week and I still got a laugh out of them so I thought it would be worth posting. The beer was a light lemon brew, a summer beer. I started with the Sam Adams Label for inspiration: Our friend does an excellent job landscaping and takes...

After the server disaster last month I’ve been running behind and never had a chance to post my follow up from WebInno 25. The event has grown so fast that I’ve changed my strategy in attending. Instead of checking out the side companies after the main presentation, it’s much easier to do a little research the night before and cut my list down to a few companies so I can...

David Meerman Scott wrote about his experience with an Email from American Airlines. Do check out that post first, but if you are too lazy to, the short version is he’s asking why he was sent an offer to buy 2,000 more miles to maybe use for a family trip when he has a quarter million in the bank and can already take them First Class anywhere in the world. He asked “What can we...

Ronin Marketeer lives! After a week of not existing at all, and another 3 days with the equivalent of a circa 1996 “Under Construction” page, most of the blog is back. You can check out the previous post to hear about the crash with the fire supression system kicking off in the server room. So what happened next? The good news is I did have my backup drive, so I had all the data...

Update: Eureka! I’ve fixed it, the blog Lives! If you want to know what went down… As you can see, everything is all f’d up here. Over a week ago disaster struck at my hosting company, during a fire alarm test the suppression system was triggered, hosing all the servers. This blog was dead for a full week. We were offered to move our hosting from the version 3 infrastructure to...

Just in case you didn’t take the bait in the last post, this is too good for me to not post… Popularity: unranked [?]

Things have been a bit slow here at the blog, that’s because all the work lately has been behind the scenes. Finally the time has come, a lot of stuff is shipping this week. In fact all 3 of the major projects from the past 3 months have all come down to Tuesday. At work we had a major product launch, that’s been eating up a ton of time, and just for fun let’s throw in the...