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Brain Buster Daily Life Geek Stuff

Year of Living Digitally

Paul Colligan has a blog called Year of Living Digitally and I’m calling it a Brain Buster. I stretched my mind last weekend downloading an HD movie to my Xbox 360 and Paul emailed that he’s using an XBox at the heart of his home media center.

But get this: he’s making his family go cold turkey. For this year they are only going to consume media via the internet (and stay legal too! Don’t do drugs! Stay in School!). Think about it – no cable bill, no Tivo subscription, no appointment media.

The crazy part – even though it’s bleeding edge I think that after they climb the learning curve they’ll have no interest in going back. Could you do this? I know I could.

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Brain Buster Gaming Geek Stuff

DRM and Getting Kicked Off the Island

Yesterday I was talking about DRM and the XBox 360 – basically you can download movies which self-destruct after a fixed time period. Ninja Penn commented about some tools out there that would (theoretically, I’m saying) allow you to get around that. Cracking DRM is stupid! Stay in School! Don’t do drugs!

Here’s the Brain Buster though – yes you can crack it, but if you get caught you can get kicked off XBox Live. Since it’s their proprietary hardware they can update their protection schemes every time the cat and mouse battle does another revolution. Yesterday’s cracks may set off the alarms tomorrow. The whole community is about building your gaming mojo – the more you win and the more games you complete the better your rank. Crack your box and you get kicked out of the community.

I’m not sure whether this is good or bad?

Categories
Brain Buster Gaming Geek Stuff

HD for High Definition – XBox 360 Delivers Movies

Over on The M Show I mentioned an article last week from Variety that named the XBox 360 the leader in movie downloads via the web (beating out even Amazon). Since I managed to score a 360 for Christmas I thought I would put it to the test and download my first HD movie.

You buy (actually rent) the movies by spending Microsoft Points from your XBox live account. So – just to bring you up to speed – you need the XBox 360 console at $399 (includes a 20GB hard drive, not the core system which is cheaper, but does not have the hard drive), and then an XBox Live account which I think is around $50 a year (I rolled my old XBox account onto the new box).

You then by the coin of the realm – Microsoft Points at 1000 points for $12.50. I can see why they do this so that they don’t have to worry about international currencies, but there is what I call the “casino chip” effect – you’re not really thinking hard about how much a point is worth and you don’t really think of it as “real money” so you tend to burn through them.
I was also suprised there was no volume discount on Microsoft Points, you can buy in increments of 500, 1000, 2000, or 5000 but all at the same rate.

There are currently 64 movies available, and 71 different TV shows (multiple seasons for many shows such as CSI, and you can select individual episodes of the TV shows). I chose V for Vendetta (great movie by the way) at 480 credits – $6 – for HD (320 credits – $4 – for the widescreen 480p – DVD resolution). Note that the file sizes were 1.7GB for the 480p and 6.1GB for the HD version. This is smaller than a normal DVD file for the 480p and same for the HD so there’s some kind of funky compression going on (probably a flavor of WMV?)

I have a fast RCN cable modem and I think the download took around 30 or 40 minutes. I’m not really sure, I started the download and switched to a game and it finished in the background, not exactly on-demand, but faster than Netflix or me carting my fat self over to the Hollywood Video.
The Digital Rights Management (DRM) is hardcore. You have 14 days from original download, or 24 hours from the first time you start watching it before it deletes itself. Not a huge deal because the 20GB drive can only hold 2 or 3 movies because I also have game demos on the drive.

A downer – you have no DVD chapters, only the normal tape controls (FF, Rew, Pause). This was a bit of a bummer because there was only one scene where the higher definition took my breath away and it was only a split second so it wasn’t worth going back a second time.

I can see why HD is fantastic for sports, but it only made a difference in once scene for me in the film. On the other hand I switched over to a normal DVD next and was surprised at how fuzzy it looked. It’s strange you don’t notice going up, but then you do notice going back down.

The thing I liked most is that for $6 I’ve been able to skip the HD DVD format wars completely. Let Sony choke on Blue-Ray (didn’t anyone learn anything from Betamax?). Why even bother with the XBox 360 HD upgrade? I’m not going to buy a single disc until the format wars are over if I can rent first run HD for $6 a pop.

Categories
Brain Buster Daily Life Gaming

Drowning In Media

Am I the only one feeling that way? DVD’s have become the new magazines, just a couple of bucks and not even worth reselling (and more fun to just pass on). There are a number of great podcasts that I have resigned myself to the fact that I will never get to them. Vidcasts are even worse, Tiki Bar and the Rumor Girls make the cut, and even they pile up now and then.

I’ve got the XBox 360 up and running and the integration with Live has been stretching my brain – how cool is it to be watching a DVD and get a pop-up that a friend on the other side of the country is looking for a game?

Add producing my own media to the mix (I saw the New M Show template today!) and that’s it – I’m doing this morning’s post at 11pm. But – I’m having more fun than ever. The bad news is that the bar is rising and the mediocre content is falling off my list. Perhaps the rising tide will raise all boats. Please comment if you’ve dropped casts or other media that you used to find compelling but no longer have time for.

Categories
Brain Buster Podcasting The Marketeer

Christopher Penn – Honorary Ronin

So I thought I was pretty clever earlier this week with my Rule of 2 (don’t waste your time with social networks that you only hear about once), then Chris Penn, of The Financial Aid Podcast weighed in with a brilliant comment – who gives a damn about the 2 minutes it takes to register, join every network out there to lock down your namespace (protect your brand in Marketese), and he’s absolutely right. He also pointed me towards some other crazy crap Google is trying.
The thing is, this is not the first time he’s dealt me a brainbuster. He’s doing crazy stuff all the time over on MySpace and he’s always experimenting. He’s also good at scripting, and I’m not, so that makes me jealous.

You may ask “Why only an Honorary Ronin”? Chris is actually a ninja, so calling him a Ronin would be an affront. I’ll let him correct my limited understanding if necessary, but the Ninja work for the emperor, sort of like Navy Seals (but you never see them and if there was a movie about them with Charlie Sheen in it, everyone involved in the film would end up assassinated). The Ronin is often without a master, usually because they have been disgraced – basically mercenaries.

In other words it’s sort of like how Colin Powell would be Sir Colin if not for that altercation we had with the kingdom back in the late 1700’s.

I also salute him for working at this place that, for some unknown reason, he’s the only one there that’s not a supermodel (actually I just checked Flickr and for some reason there were some other guys at the holiday party this year, maybe they took some heat for discrimination or something).

So Chris, this sangria’s for you.

Categories
Brain Buster Geek Stuff

Brain Busting Dilemma

This just happened and I had to sneak over here for a quick post. My plan this morning was to go to a holiday gathering of former co-workers from DCI. I just heard about Crayon’s holiday party in Second Life… I’m actually considering passing on the real world event for the virtual one.

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Brain Buster Lead Generation The Marketeer

Virtual Telemarketing

As a follow-up to my post on “Just calling to check in” I was checking my voicemail and a message started up with the classic p0rn theme playing (you know the one, a little slap bass and guitar scratch – bowmp, ba-bowmp, wacka-wacka). After a few seconds a woman’s voice came on trying to sell me something, I can’t even remember what the hell it was.

It just struck me as odd that this virtual voice was “talking” to my voicemail. Just as weird as the lovely Carin talking back to our GPS as we drive around Boston. We hear a human voice and the device IS alive. If I could find a way to automatically delete any voicemail that’s machine to machine that would be it, I’d be in my beach house on Nantucket.

Categories
Brain Buster SEO and Paid Search

Big Google is Watching You

I had a chance to chat with one of the Crayonistas last night and he tipped me off to this:

http://www.google.com/psearch

I feel like Shatner… “This is going to be big, REALLY big”

Categories
Brain Buster The Marketeer

Web 3.0 – Part 2 – Killing Banner Ads

As a follow up to a previous post on Web 3.0, my friend Ron mentioned that I wasn’t as clear as I could be in explaining how page views are being wiped out. I found it was much easier to make a movie about it than explain it. What do you think?

[youtube]e4UEvSwfa5s[/youtube]

Categories
Brain Buster Geek Stuff Productivity Booster The Marketeer

Multimedia-Content Management System

So I got a demo of Brainshark about a week ago. The idea of a Multimedia-Content Management System was a bit of a brainbuster for me. To boil it down – now that anybody with a decent computer and the right software can create some kind of multimedia presentation, you need a system to manage these presentations, better yet make them simple to create and host. It was funny because I talked to some people over there a couple of years ago before I started working at MarketingSherpa.

I had to go with a hyphen to make it clear that this is not a Content Managment System (CMS) with a Multimedia interface, but rather a tool to manage media that includes audio and video. I was impressed with the system, but the content generators I am working with now are extremely technical so simplifying the process is not a pain point for me (yet). We are using Camtasia to generate video files and I’ve found that a Shure SM-58 mic into a Mobile Pre USB does a great job of capturing audio.

The UI reminded me of Macromedia Breeze, a tool I have not had a chance to try out. Last time I tried to get a copy it was around the Adobe acquisiton and it was hard for me to even figure out who to call to buy it, I just gave up.

Enough rambling, I’m off to bed… did you listen to the podcast yet?