Monthly Archives: October 2007

Podcamp is not Barcamp is not Band Camp

So this is my last time rambling about Podcamp. C.C. Chapman has had about 1,000,000 comments on his post talking about podcamp not being free. I’m a bit of a heretic, I remember talking with Bryper about the first podcamp … Continue reading

Posted in Daily Life | 5 Comments

Goulet

Robert Goulet has passed from this world, read more about Goulet here. I didn’t know he was local, but always appreciated his big band, partying sound. Just prepping for Marketing Over Coffee tomorrow, if Mr. Penn is not wiped out … Continue reading

Posted in Daily Life | 1 Comment

In Defense of the Thought Leader

Christopher Penn proposes deep sixing the term “Thought Leader” I agree that the term is lame (it really doesn’t involve leadership – much like podcasting not requiring an iPod), but I think it does define a very specific role: a … Continue reading

Posted in The Marketeer | 3 Comments

What’s Your Cost Per Lead?

Over the past 20 years ROI has been a measure of successful marketing. Many management teams want to see the ROI of each sucessful campaign. Seth Godin (sweet Red Saber post BTW) has argued for a long time that this … Continue reading

Posted in Great Marketing, Lead Generation | 2 Comments

Podcamp Boston 2

This is my fave from the show, Clarence and the blur draw you in, but you eventually can’t avoid Julia. Lots of great discussions yesterday at Podcamp and I’m getting ready to head back into town. Unfortunately we were not … Continue reading

Posted in Daily Life | Comments Off

Mitch Joel and C.C. Chapman Hacked!

This dynamic duo is presenting now at Podcamp Boston! If google is running hard this will show up on the Main Screen where they are showing off Google Reader! Marketing Over Coffee #1 Your pal, J

Posted in Great Marketing | Comments Off

The biggest mistake made at trade shows

is not to have a plan. I could write some pointers, and I’d just be covering some ground that Jeff Pulver has already laid out in a straightforward fashion. And this is not to say that your plan has to … Continue reading

Posted in Productivity Booster, The Marketeer | 1 Comment

Goldmine

I was passed a copy of an old Malcolm Gladwell article and that made me wonder if any of his stuff was online. On The M Show I’ve talked about his books The Tipping Point and Blink, which are both … Continue reading

Posted in Swipe File | 1 Comment

Marketing Over Cocktails!

Marketing Over Coffee has gone out a day ahead of time because of the impending podcamp crush. I have some stuff to cover from the WebInno dinner yesterday, lots of interesting discussion about virtual worlds. In other interesting news, the … Continue reading

Posted in Podcasting | 1 Comment

Celebrity Teachers and Lawyers

This is an oxymoron – there are none. I challenge anyone to come up with one. I define celebrity in the U.S. US magazine style – someone who gets press for nothing more than being part of the entertainment/media machine, … Continue reading

Posted in The Marketeer | 2 Comments