Archive for October, 2007
Podcamp is not Barcamp is not Band Camp
So this is my last time rambling about Podcamp. C.C. Chapman has had about 1,000,000 comments on his post talking about podcamp not being free. I’m a bit of a heretic, I remember talking with Bryper about the first podcamp and saying that they should charge for that one to weed out the trick-or-treaters that [...]
Posted: October 31st, 2007 under Daily Life.
Comments: 5
Goulet
Robert Goulet has passed from this world, read more about Goulet here. I didn’t know he was local, but always appreciated his big band, partying sound.
Just prepping for Marketing Over Coffee tomorrow, if Mr. Penn is not wiped out from the VON festivities that everyone is twittering about. Talk to you then…
Posted: October 30th, 2007 under Daily Life.
Comments: 1
In Defense of the Thought Leader
Christopher Penn proposes deep sixing the term “Thought Leader”
I agree that the term is lame (it really doesn’t involve leadership – much like podcasting not requiring an iPod), but I think it does define a very specific role: a person in a company who is an expert in the field who blogs, speaks, and presents [...]
Posted: October 30th, 2007 under The Marketeer.
Comments: 3
What’s Your Cost Per Lead?
Over the past 20 years ROI has been a measure of successful marketing. Many management teams want to see the ROI of each sucessful campaign. Seth Godin (sweet Red Saber post BTW) has argued for a long time that this is the “safe” path, and will ultimately lead to your destruction. If you only make [...]
Posted: October 29th, 2007 under Great Marketing, Lead Generation.
Comments: 2
Podcamp Boston 2
This is my fave from the show, Clarence and the blur draw you in, but you eventually can’t avoid Julia.
Lots of great discussions yesterday at Podcamp and I’m getting ready to head back into town. Unfortunately we were not able to find anywhere quiet enough to record Marketing Over Coffee, but that ended up being [...]
Posted: October 28th, 2007 under Daily Life.
Comments: none
Mitch Joel and C.C. Chapman Hacked!
This dynamic duo is presenting now at Podcamp Boston! If google is running hard this will show up on the Main Screen where they are showing off Google Reader!
Marketing Over Coffee #1
Your pal,
J
Posted: October 27th, 2007 under Great Marketing.
Comments: none
The biggest mistake made at trade shows
is not to have a plan. I could write some pointers, and I’d just be covering some ground that Jeff Pulver has already laid out in a straightforward fashion.
And this is not to say that your plan has to be all business. I only had 3 goals at Podcamp Pittsburgh and one of them was [...]
Posted: October 26th, 2007 under Productivity Booster, The Marketeer.
Comments: 1
Goldmine
I was passed a copy of an old Malcolm Gladwell article and that made me wonder if any of his stuff was online. On The M Show I’ve talked about his books The Tipping Point and Blink, which are both very interesting, but I’ve found his New Yorker articles the most fascinating.
Lo and behold, his [...]
Posted: October 24th, 2007 under Swipe File.
Comments: 1
Marketing Over Cocktails!
Marketing Over Coffee has gone out a day ahead of time because of the impending podcamp crush. I have some stuff to cover from the WebInno dinner yesterday, lots of interesting discussion about virtual worlds. In other interesting news, the drinking post has been running wild, digg it if you get a chance!
You can attend [...]
Posted: October 23rd, 2007 under Podcasting.
Comments: 1
Celebrity Teachers and Lawyers
This is an oxymoron – there are none. I challenge anyone to come up with one. I define celebrity in the U.S. US magazine style – someone who gets press for nothing more than being part of the entertainment/media machine, not for having accomplished anything that would make them respected or even famous.
Once you reach [...]
Posted: October 22nd, 2007 under The Marketeer.
Comments: 2


