What Point and Shoot Camera Should I Buy? Oct30

What Point and Shoot Camera Should I Buy?

A friend asked me this question today and I went through the trouble of putting together the (affiliate) links so I thought this would make a decent blog post for the holiday season. This is not a discussion, but rather I was asked what I would buy for a point and shoot and this is it: Canon PowerShot SX210IS 14.1 MP Digital Camera with 14x Wide Angle Optical Image Stabilized Zoom and 3.0-Inch LCD This camera is a little bigger than the average point and shoot but it takes incredible pictures. It has a great lens with huge zoom, and can shoot HD video. It’s Ronin approved. Don’t make the mistake of buying just the camera, if you are giving a gift you want to include the whole set: A case so it doesn’t get destroyed, an extra battery so you can always have one charged and ready, and a SanDisk 8GB fast memory card – not a cheap knock off stolen out of the SanDisk defect pile. So that’s a great package for about $350 all in. From there you could go in three directions: Smaller if carrying it around is the primary concern DSLR for fantastic pictures but you’ll have to carry around a bag of junk Up or down if you have a price number to hit For smaller I’d check out the digital Elph line from Canon, the PowerShot SD4000 IS is around $280 and a great camera. You can check out and compare the whole Canon Line here. For DSLR the Rebel T2i is the latest entry level and around $700, plus you’d have to kick in another $300 for a good lens. Expensive and a lot to carry, but great shots. You can go more expensive on point and shoot but I don’t think it’s worth going over $350. You can get cheaper if you got a model that you can still get new but has been out for a while, like the Canon PowerShot SD940IS for $165. Amazon is good especially if you have free shipping with Prime, but also and check prices at B&H Photo and go there if you ever have the chance when you are in New York City, it’s right near Madison Square...

The Problem with Direct Mail...

Many moons ago I worked on direct mail pieces. It’s an arcane practice requiring many of the things you hear about at Halloween – eye of newt and the like, and it is far more difficult than it would seem. Sadly, during the primaries here in Massachusetts I had some examples of the challenge. Guy is a fellow UMass grad and I received two portfolio pieces from him (8 1/2 x 17 so it folds into a 4 page brochure). Here’s the first one: Bonus points to you if you can catch the problem here. Look for a second to see if you get it. I ran this by a number of marketing people and few caught the error. Reign has a homophone – rein (homophones sound alike but have different meaning whether they are spelled the same or not, in this case not). To make things even more confusing I thought this was a homonym, but while fact checking found than homonyms are also spelled the same (e.g. bear – the animal, vs. bear – to carry). After even further review I found that some use homophone and homonym interchangeably, perhaps because I am one of the 4 people left on earth that care. But alas, if you do know the difference, it’s a huge one: Rein, the word that should have been used, comes from leading a horse and means to control – in this case stop the waste – a great message. Reign refers to the rule of a leader, most commonly referring to a monarch’s rule – so instead of eliminating wasteful spending this says he will be King¬† Wasteful the Great. Again, I ran this by a number of marketing professionals and they didn’t catch it – the point...

Emergency Plumbing, etc....

Not much writing about marketing lately, I know… contrary to the title of this blog. But hey, you can always swing over to Marketing Over Coffee to get my take there. I wanted to thank the folks at Suffolk U. who invited me to stop by on Saturday to talk about social media, I hope they enjoyed it as much as I did. It also gave me an excuse to bring the camera downtown for some shooting. My weekend was a bit messed up while I was getting the house ready for winter and found out that the bleeder valve in the shutoff for the hose spigot was mounted backwards. If you don’t speak plumbing just picture me standing in my basement in socks, jeans and a rugby shirt with water spraying out in a 6 foot jet all over everything. One shutoff and a walk to the downtown hardware store for a $3.50 part and all was back to normal. Last weekend was a big deal for me. Comic Con came to Boston with a bunch of TV stars from back when I used to have time to watch TV. It’s been decades since I’ve gone to a con but I really wanted to meet Lee Majors. My entire life has been messing around with technology, and when you rewind the tape to the beginning there’s a kid getting his mind blown by an engineer making a bionic man. I figured it would be perfectly normal for a geek, a shadowy government dude and an astronaut to save the world every week. For those who missed the seventies I’m talking about Col. Steve Austin – The Six Million Dollar Man. I also got to meet a guy you might know from Smallville or...

Where do you put extra hope?...

I am a city person at heart. I like being around a lot of people, when I am downtown during the evenings I can feel the energy of everyone traveling around, each of them with their own story being played out. I get a bit of the same feeling first thing in the morning when I log on and see people from the west coast still posting things in their late night that gets handed off to my early morning, real time. At that point the web joins the ranks of the cities that never sleep. I saw a flash of truth this morning as opposed to the normal “Gee, I forgot how much I like pickles” kind of crap. Someone mentioned the quiet lonely hours before going off to sleep. I remember, in what seems to be about 2 million years ago, feeling the same way going to bed at some hour when the people who run bakeries and coffee shops are opening up for the morning rush. It was so well written, not only was it poetic, but it felt like the scene at the beginning of a movie. Like the “I wish” part at the beginning of every Disney movie ever made. The sad part was that it was deleted very quickly. This person is “a big deal on the internet”, but actually is one of the few that really is a big deal on the internet, so I’m sure that when something like that is put out there,¬† there’s a whole parade of pickle liking weirdos that come pouring in. So, feeling fortunate enough to have seen something real this morning, and having no way to send back a bit of hope, I thought I’d store it here. I’m living...

Flight vs. Invisibility Oct15

Flight vs. Invisibility...

Recently This American Life replaced an episode from the archives where John Hodgman (flickr Photo from kodamakitty) did a segment asking “What superpower would you choose?” (available here via Amazon affiliate link). The rules are simple, you have the choice between invisibility or flight. He uses the question to great success as an icebreaker, and talks about the process that most people go through while answering the question. If you do not listen to This American Life I heartily recommend it, it’s very high quality and family friendly. And most importantly, which would you...

Q3 Status Report

And here we are in the 4th Quarter of 2010. I really hate the 3rd Quarter. It’s always the same, the whole world is on vacation so nothing gets done in July or August and then it’s a mad dash to close business in September. Many times I think it might be better just to take all of August off. It’s also time to look at the goals I set myself for this year. I was pleasantly surprised that things are going well, with 74% completed. The key takeaways – things are going well on the Family front but I have not been able to visit my brother and his family yet this year. Unfortunately changing jobs means I have no vacation in Q4 so I may have to do a red-eye for a weekend if I want to make that goal. Personal is going well having run the Falmouth Road Race and losing 20 lbs year to date. I need to get a gym membership going because soon it will be too cold to run outside for me. I had a hard time coming up with a “fun” goal for myself, but I did upgrade all of my media equipment so I’ll take that as completed. Financial Goals are a bit behind, we’ve been burning through a lot of cash with the baby here and Carin working few hours. The good news is that the ReFi happens tomorrow and with my new job there’s a good chance we can up the savings for year end. An interesting thing here is how sometimes you are painted into a corner with these things – Carin can’t work more hours because if we had to use daycare that would eat a huge chunk of the income...

Marketing at 1.1 Gigawatts...

A couple of months ago Mike Proulx from Hill Holliday asked if I’d like to be on a panel talking about the future of marketing. Since it was an evening session when my family was out of town it was a great excuse to get into Boston and talk with people about what’s coming next. It was great to be part of the event and it went off really well thanks to Mike (and I think D.J. Capobianco and his team were very busy behind the scenes). There are two pieces of good news about this – one is that Steve Garfield was streaming the event so I’ve got the video here (nice to get a break from writing now and then). The other is that it had 7 views before I told my family about it, so that’s a big deal. The other panelists were great, I’ll post those segments when I need an excuse not to...

Best Stylus for the iPad...

More years ago than I care to count I bought a PalmPilot 1000. It rocked. I was so excited just for the fact that I would now no longer have to get a new calendar book every year and copy all of the birthdays and important dates across to the new one. Ahhh, the first spark of fire in the dark ages. The Palm hooked me on the idea of a stylus instead of my KFC grease coated finger for touching the screen. It’s more precise and the one that I use in my smartphone has a pen in it so I’m never without a writing implement. When I picked up an iPad I noticed that the guy working at the store used a pogo Sketch so I decided to pick one up. It fit well into the bottom of my Dodo Case (which now comes in green and I want a new one) and all was good for about 3 months. Then the clip broke off and when I looked on Amazon to replace it there were now more options. None of them were that expensive so I decided to order a bunch of them so I could do my own shootout and see what worked best. The Contenders: Amazon showed Griffin with one coming out soon so that prompted an email to Dave Delaney, who has hooked Marketing Over Coffee up with stuff in the past. Here’s the required link from them saying they give out stuff for people to try and to blog about. Please also note that the links below are affiliate links so if you could use them I can send my son to college. I also tested one sold by a company called Acase, which was exactly the...