The Whole Story

Aside from promoting that I was included in Chris’ eBook, I’ve been off the radar for nearly two months. I mentioned the “holiday from hell” but only now have some time to talk about it. The story is so huge, convoluted and involved that it’s difficult to explain at your average holiday party so I haven’t talked much about it. Since we’ve been doing Marketing Over Coffee and the LinkedIn group has been growing like crazy I rarely talk about pure marketing topics here so hopefully you are used to me rambling on about my goals, absurd hobbies, etc. To give you a feel for the scope, this story includes Cancer, My Career, and a TV show, an unlikely combination. To get the whole story we have to rewind the clock all the way back to 1983 or so. At this point my Mom was diagnosed with cancer for the first time. I was young enough then that I didn’t really understand much about what was going on besides the fact that my Mom was sick, and her treatment went well that round. The second time I was in college and understood what was going on and things turned out alright then too. Around 1998 was when things got very bad, now it was bone cancer and she aged 20 years in about a year. She saw my brother married in 1999 and was able to vacation with her family after the wedding but a few months later, after a day or two in the hospital she was gone. My father had taken care of his parents and then my mom, and in many ways our family had to start anew. I was married in 2003 and by then Dad was spending time with Helen. I’ve had friends that have had difficulty dealing with a parent being with someone else, but I always saw it as a blessing. He lives on the other side of the state so I knew he had someone to talk with,  enjoy a meal with, and travel. Carin and I wanted to have children so over the next 5 years we saw doctors and did everything we could to get our little family growing. Carin has dealt with chronic lyme disease that had been misdiagnosed for many years so that complicated things a bit. Throughout all this time we had become fans of Extreme Makeover Home Edition and never missed a show. Carin’s Dad is an electrician, my Grandfather was Plumber and Electrician (and my Dad worked with him) so we’ve always enjoyed working on projects around the house. Between both the altruism and optimism of the show, it’s ability to market by creating DVR-proof content, and telling honest stories of how challenging daily life can be, we always found it inspiring. I know, this is rambling all over the damn place, just a bit more set up before it all collides. The last piece was changing jobs less than a year and a half ago. I had been at AccuRev for more than 5 years and had two former co-workers at different companies who asked if I might be up for something different. As a proof point for a recent article that said Marketing Tech jobs are one of the 5 hardest jobs to fill, I was fortunate enough to get offers from both. Although the position at Glance Networks had more of a content marketing slant I ended up going to Boston Software Systems (check out the website upgrade that went live this week!) which was a demand gen position and had the benefit of allowing me to work from home. And so our stage is set at 2011, with me realizing with joy how much work you can get done when can actually string together 3 hours without interruption. This year I have been living the “responsibility of the weird” as...