2011 Interview with Steven Pressfield...

Two years ago I had a chance to speak to a key player on The Domino Project, Ishita Gupta, and one of the authors involved, Steven Pressfield. When Steven’s next book came out the email I had for him had been shut down. I contacted his admin about an interview for the new book and was told there wouldn’t be any. We get plenty of books in for review so I moved on to the next one, but was disappointed because I like his work and really enjoyed speaking with him. My bruised ego thought “I’m sure if Oprah called they’d find some time on the calendar.” Well, guess who showed up on Oprah today? When I heard about this earlier in the week I grabbed this interview from the archives (click here if you’d rather listen to us) and sent it to transcription. No reason for me not to take advantage of a probable search boost from Steven getting an hour with the greatest name in TV. John:  Good morning. Welcome to Marketing Over Coffee. Today we have a special interview with Ishita Gupta and Steven Pressfield. We have two special guests with us today. Ishita Gupta works on The Domino Project, a series of books and some new ideas on book marketing. She also works on a number of projects with Seth Godin, whose book “Poke the Box” was the first book in The Domino Project. Ishita, thanks for talking to us today. Ishita:  Thank you for having us on. John:  Also joining us is Steven Pressfield, the author of “Do the Work,” the recently released second book in The Domino Project. His previous books include “The Legend of Bagger Vance,” which in 2001 was made into a movie with Will Smith,...

Jay Baer on Youtility...

Jay Baer is an acclaimed keynote speaker, New York Times best selling author, entrepreneur, technology investor, and social media and digital marketing consultant. His latest book is Youtility, and I had a chance to chat with him on Marketing Over Coffee (click if you prefer audio). John:  Today, we have a special episode. We have the author of Youtility, Jay Baer, with us. Jay, Welcome to the show. Jay:  Thanks very much. Time will tell whether I am a special guest or not. John:  We’ll be watching the numbers, and I think given the Jay Bayer freight train that has been accelerating over the past couple of months, I’d put money on you. Jay:  Thanks. John:  So, you’ve written NOW Revolution with Amber Naslund a while back. Your latest book is Youtility. It’s made the New York Times Best Seller List. Congratulations. Tell me a little bit about the book. Let’s give everybody the elevator pitch. What is Youtility about? Jay:  The difference between helping and selling is just two letters. But those two letters make all the difference. If you sell something, you could make a customer today. But if you help someone, you can make a customer for life. And the way you do that is by creating something that is so useful, people will pay for. It’s marketing that is truly and inherently valuable. It has intrinsic value. If you do that, you will win in the end. John:  Right. You’ve got a bunch of great case studies in there, too. It’s a perfect example of a strong business book. You’ve got a big idea, and then you’ve got a bunch of great examples. I have to give you credit for that because so many of these books, I can only...