More on Marketing Ethics: Persuasion vs. Manipulation...

I saw a link to an article about Persuasion vs. Manipulation and had to click through. This has been a topic we’ve discussed often on Marketing Over Coffee and Dr. Pete has some interesting observations. I was trying to get them to fit with some discussions and ground rules we’ve already laid down. My intent was not to criticize him, but rather to see if I could align what he’s said with some of what we’ve covered to see if we can’t get further out on the frontier. What I’ve written below won’t make much sense unless you’ve checked out his article first: http://www.seomoz.org/blog/marketing-ethics-persuasion-vs-manipulation My first point is that Persuasion vs. Manipulation is only a shade of gray and usually not at the core of the ethical questions around a transaction. Persuasion is making an argument. Manipulation does not have to be sinister, it can simply mean that one is an expert persuader, especially when they are using that advantage against someone that is not as skilled in making arguments. It does also include being able to coerce someone into a situation that they may not desire to be in (which could be for good or bad, but often to the manipulator’s advantage). Questioning the ethics of the Sales/Marketer’s behavior is not a matter of what information the buyer is lacking (basically situations 1,2,3 and 5 are just varying degrees of lacking information, situation 4 is lacking all the information), but whether the intent of the persuader or manipulator is for “Good” or “Evil”. These are Philosophy 101 arguments. Taking a 50,000 foot view you can divide this into three buckets: Ethics depend on if you followed the rules (Deontology) but this tends to be inflexible and has logic problems (killing is bad until...

Techno Fear vs. Techno Joy...

Best Stylus for the iPad – Six Months Later...

A while ago I wrote a post about the best stylus for the iPad. Since then I have run more than 10 styluses through the paces. If you want the backstory check out the other post. If you are just looking for the punchline – here it is: At the time I rated the rubber tip styluses as the best. When you take them out of the box, they have a great smooth feel. The problem is that over time they wear out. From what I’ve observed, after a couple of months of heavy use the tip gets smoother, which then causes it to stick to the screen more and get more difficult to use. For two of them it got to the point where the tips tore because of the friction. Fortunately, just like Balboa in Rocky 3, one of the best that got smacked down has returned better than ever – the Pogo Sketch. It uses a fabric tip that is not as fast as the new rubber tip, but is faster than the rubber tip after one month – and it stays that fast. The Pogo Sketch was the first stylus I had tested and my favorite until the plastic clip broke off, the new version has a metal clip so it looks like that problem has been solved. The other new one I tested is the Acase 2. The same rubber tip, but a bit smaller, and a leash so you can plug it into your headphone jack (I’m not really psyched about doing that since if something goes wrong there you are screwed). It also makes some noise and I’m not into the whole jingle bell thing outside of December. I’ll give it another six months and we’ll see...

Run to Home Base 2011...

Where have I been for the last couple of weeks? Working on this...