The Final Stunt

I can’t draw worth a damn, but when I thought of this it made me laugh so much that I had to put it on paper. He was crazy, and every one my age loved him. I didn’t need to believe a man could fly, I saw it. The guy was a Natural Born Marketeer too, think about it – he took antics normally reserved for drunken rednecks and made them into a national spectacle. This man could put on THE SHOW! Some artists notes: Although the gates are locked you can clearly see St. Pete giving him the thumbs up that he’s in. Motorcycles are hard to draw, I’ve never seen Dilbert on a Motorcycle so I could still have a career in cartoons. Get The Evel Story...

Over the Wire

So a friend of mine was talking about press release strategies and some shrinky dink was giving him a hard time saying that PRWeb is not a news service. He asked me for some clarification and I decided to kill two birds with one stone by posting about it. Disclaimer: All of the below is my opinion and bias, I probably have 50% or less of the facts – ha, like that’s ever stopped me from complaining about stuff… If I have something totally wrong perhaps somebody like David Meerman Scott might chime in. His opinion may be much like mine, but I’m sure he would have the real facts. OK, weasel words behind us, here’s what I’ve been told, true or not… Back in the days before the trucks of the interwebs were delivering all this information through the tubes to The Google, it was a lot harder to get Press Releases in front of reporters and news organizations. Before the web there was a network that would publish news, a private service that people would pay to get their message into, and organizations who needed news would subscribe to it. They had a great network and it was the only one in town. The sales managers looked down and said “It is good.” This is tied into Associated Press in some way but I’m too lazy to wikipedia it now (and as Chris Penn said this week in Marketing Over Coffee, I can’t be sure that the wikipedia page wasn’t written “by a chimp”, or maybe it was monkey…). I don’t know much beyond the fact that people paid to subscribe to it to get news out of it, and others subscribed and paid to put their news into it. By the...

Marketing Tips for Non-Profits...

This week’s Marketing Over Coffee has a great list from Christopher Penn on 12 Marketing Tips for Non-Profits. If that’s not enough to get you I talk about how the average marketer can save their soul from eternal...

Screw Your Customers

Any time I’ve seen Sprint advertising the Centro Palm smartphone it is with a $99 price. I have a Sprint plan with 4 phones on it that is running me over $100 a month. I called to get the Centro and the best price they could do was $250. The rep that I talked to on the phone said that the $99 price was only for new customers. So the truth is that some terrorist looking for a throwaway phone, who has no intention of ever paying a bill, is getting a better deal than I am. Am I wrong to think that I’m getting treated like the new prisoner on the cellblock? Is there any reason besides the PITA factor (pain in the a$$) that I shouldn’t just get us all iPhones so that I can get the new customer deal from Sprint 2 years from now (if they have some less crappy phones)? I’ve always had a problem with companies that give better deals to new customers than their existing ones, but that is life in the commodity market – too bad iPhones aren’t a commodity. Many will defend this point saying that one time offers are a good tactic for new customer acquisition, I say it’s at the cost of the resentment factor. Existing customers that are smart understand that they are subsidizing somebody else’s better deal. For relationships like this we need a term more accurate than customer, for business models like this the customer is just another commodity in the equation, not really a human. Merry Christmas! Update: Sprint completely turned this around with some exemplary service at one of their stores. Why sit on hold, I’m going to hang out at the store if I have...

The Case for The Holidays...

As much as I want this blog to be a dignified treatise on Marketing, I was astonished at the runaway success of The Case for Drinking, a post which, in summary, covers Marketeers as social alcoholics. As much as it pains me to drag this blog down, Thanksgiving is hell for the monthly numbers so your faithful servant is here to deliver. Drinking and the holidays go hand-in-bottle, and that’s because, in one of my brother’s greatest quotes: “I drink until the pain goes away”. Between shopping, business, social and family functions, end of quarter, and worse yet, end of year (you haven’t moved your calendar so Q4 ends in Jan? You poor bastard….) you’ve got a stress headache that delivers more pressure than a tray of Ex-Lax brownies (Post on World’s Greatest Holiday Pranks coming soon in the Ronin Marketeer riding the bicycle to hell series). The best part of blogging is I can leave these absurd run-on sentences in. I just pray you understand whatever I’m typing. Where was I? Oh yes, the most venerable of holiday traditions – The Company Party. Success at the holiday party is actually incredibly simple – here’s the 6 steps: Always introduce spouses. Make the normal conversation with guests same as at the office. Thank the hosts (the organizers and the C-Level people or owners, principals, whatever you call the big kahunas.) Don’t Eat Don’t Drink And for the love of all that is holy, don’t dance. Of course you won’t follow this list and that’s why we have HR departments. If you must drink, here are some tips. If you must eat, Jos. A. Bank makes a wonderful line of stain resistant clothing, that is all my wife allows me to wear. If you have...

Too Busy

A little bit too much going on yesterday and today. A great Thanksgiving though… If you are are up for some Audio content check out the Latest M Show – complete with Hollywood Steve!

Thanksgiving Cheer

If you are a fan of the TV show 24 and are old enough to remember the Goonies, here’s a special treat for you: Happy...

Get This

If you don’t have a GPS for your car you should buy one today. Imagine never printing Google maps or getting lost again. Drive around cities that you have no knowledge of with no problem. Buy.com has an insane deal of $124 after...

Ron’s Predictions...

My Inbox is also my To-Do list. If there’s a message that is part of an important project it stays in the box until it gets done. This can be a great productivity booster – many times if I am unsure about the importance of a project I leave it in the inbox. If I don’t remember what it was about by the time it hits the bottom of the box (or if the original requestor hasn’t asked about it in the 4 months it took to get to the bottom of the inbox) that’s an alert that perhaps that TPS report (re: Office Space) wasn’t that urgent, or it’s time for me to get to something I have been putting off. I had started kicking a project around in the Summer that is moving again. As part of the first attempt to start this project I had asked some social media luminaries to give their opinions on some marketing techniques and whether they are gaining ground or dying. As most social media consultants are full of crap and/or have an aversion to real work, I only received a response from Ron. His response has made it to the bottom of the inbox, and as he had the courtesy to respond I cannot let decent content go unused (and Ron – if this is still your opinion you could cross-post to this and skip writing on Thanksgiving day!). I asked: Is eMail dying? 1)email is not dying — yet. Email is something that is very popular for people over a certain age. The younger folks don’t use email. They text message, instant message, send bulletins, etc. I don’t know what these folks are going to do when they need to get a job and...

The Wrong Ladder

For the life of me I can’t remember if I first read of it in Covey’s 7 Habits, or the Covey Time Management book “First Things First“, but I’ve always loved the analogy of The Wrong Ladder. So many times in life you are working as hard as you can but eventually you start to go off track in regards to your ultimate goal. You are climbing the ladder as fast as you can, faster than the competition, only to realize the ladder is up against the wrong building. This ties into beginning with the end in mind, one of Covey’s habits – you have to start from your ultimate goal and work backwards. Otherwise you might find yourself at the top of the wrong ladder. The ladder has many implications. If you can convince your competition to climb the wrong ladder you may not have to climb at a pace that will cost you your marriage, children, whatever. The holiday break is a great time for a strategy check. If you have not read 7 Habits, that’s the best advice I can give you. Otherwise, stop worrying about the next rung and make sure your ladder is leaning on the right...