Imagine getting pinged when your best customers are a mile in and closing!
Imagine getting pinged when your best customers are a mile in and closing!
Nothing like the end of a quarter to consume every minute in sight. I’ve also had the nagging cough that seems to be sticking around, I’m not sure if it’s a cold or the beginning of allergy season as the ground is softening up here.
The good news is that I have another project in the works with Joe from SalesRoundup, we’re going to be talking about the intersection of sales and marketing (which seems to be black and white, it’s either a war zone, or one big party). As a UMass alum, I have more than enough experience building parties.
So, if you are doing anything cool on the lead generation, or lead scoring front please contact me off list, otherwise… watch this space!
The latest Marketing Over Coffee has hit the stands, a bunch of interesting Google stuff this week and some chat about copywriting offers. You can listen for free over at the site with the best marketing podcast.
I’ve had to fill out a bunch of forms recently for a number of different events. New events can be very exciting, covering hot topics and having no established old guard to leave the FNG’s feeling left out. On the other hand, with things being done for the first time, often on the fly, things can slip through the cracks.
Any time you request copy from someone be sure to give them a word count, even as only an outline. Nothing will make a brochure or look weirder, or make your graphic design job a real headache than having paragraphs of text from 20-1,000 words to string together. If you’re going to farm out work, be sure to set some guidelines, otherwise it may be more headache than it’s worth.
I’m off to an event called Blogger Social the first weekend in April down in New York City. It’s a bunch of Marketing Bloggers getting together just to talk and have some fun. One thing that has made this event special even prior to kickoff is that Steve Woodruff has been assembling profiles of the attendees so everyone has been able to learn about who’s going to be there.
Even though this site is a temple of shameless self promotion, I thought I’d try and assemble some of the info that would be interesting to this audience specifically. Let me boil my whole life down to a few bullets that marketing bloggers would be interested in:
See you in New York!
If you have already set up your picks for the NCAA Tournament please consider entering the charity tournament I’m playing in. The entry fee is $25 and the winner gets to select the charity that will receive the pot.
You can enter here, and it’s pretty low key so you can probably still enter after the first round.
College hoops is my favorite spectator sport. Every player knows their future rides on every game, if they want to go pro they have to give all they have for the entire season. The NBA, like any other batch of middle-aged men, understand the value of a steady pace so that you have some reserve for when it’s needed, NCAA is full throttle 24/7.
I went to UMass during John Calipari’s reign, watching a school transform from when I started and I could walk in and sit 5 rows behind the team at the half, to having to enter a lottery for the chance to get a ticket for a season that was completely sold out was incredible. Nothing generates heat and excitement like success. Alas, I have given up most of my life as a spectator and fan, I make some time to watch championships and follow the scores but everything else goes to my time on the field.
I’m already behind in my picks, but the good news is that I marked all of the teams I missed to drop in the next round, so I’m still in the game.
I’m just too tired to write anything today, the 5:30 am recording sessions will do that, but if you are a stats junkie, along with the latest show we’ve published the numbers for Marketing Over Coffee for you to check out.
Lots of emailing this week. Interesting stats but nothing exciting to write about…
Johnny T. (who, by the way, works for a company that produces some great events (even if some of his customers are trying to kill me, but that’s a story for another day)) had written in about trade shows last week and I wanted to get to the second part of his question: Are the Company goals the same as my goals?
Ahh, the glory of blogs. Would any editor let that last sentence stand?
I digress… The short answer is yes. The company’s goals are exactly the same as mine, come back with X leads. The only exception I could think of to this would be occasionally I’ve had sales guys tag along just to meet a short list of contacts, that may even have deals already in the pipeline.
This got me thinking more about how there really are no company goals. All of the individual employee goals roll up to the company results. The art is getting the desired company outcomes broken into individual goals and then making sure that they roll up again to the correct outcome.
And that makes me wonder if you have profitable individuals, is it possible to combine them and add efficiencies (shared office space, infrastructure, sales horsepower) to create a business? Or is that just an agency?
Thanks to the hard work of Scott Monty of Crayon working with ooVoo, I was part of my ooVoo day, which makes me a “prominent blogger” according to the Wall Street Journal. Now all I need is a link…
You can also check out the St. Patrick’s Day edition of The M Show for some easy listening fun.
A couple of days ago I noticed a twitter post from Forrester Analyst Jeremiah Owyang that made it sound like he is considering switching to the Dvorak keyboard layout. I felt I was in a unique position to respond after having switched to Dvorak about 5 years ago.
As usual, Wikipedia has a fine overview here if you are unfamiliar with Dvorak, but here’s the short version: back before the dawn of history, like the 70’s, there used to be these things called typewriters. If you are less than 25 you may have never even seen one, but the idea was that you had a keyboard and when you pushed a key, this little metal arm with a stamp of a letter on it would hit an ink-soaked ribbon and make that mark on a piece of paper (photo via Creative Commons on Flickr from Shel Israel).
Even if you have seen or used a typewriter you may not know that there is a reason behind the way the keys are laid out. The overall gist of these legends is that if you typed too fast these swinging metal arms would snag each other and jam the machine. To avoid this the keys were assembled in a formation to slow you down.
Dvorak applied some science and came up with an alternate layout that would allow you type as fast as humanly possible. Both Mac and PC support Dvorak (former Microsoft CTO Nathan Myhrvold is said to type in the 80 words per minute range, and his rank might explain why when you have Dvorak activated in Windows you can toggle back and forth between it and QWERTY (standard keyboard layout, named after the top left row of keys), using left CTRL and Shift keys.
Ok, so you’ve been brought up to speed. Here’s the meat – what you need to know if you consider switching:
Who should switch? If you type more than 4 hours a day, or to the point that you are in pain, you will get a productivity boost and pain reduction in the long run.
Who should not switch? If you spend more than an hour a day on a shared machine it’s not worth it unless you are a brainiac that can shift gears between layouts. If typing is not a core competency for what you do, don’t bother.
In closing, the benefits are not as great as I had hoped, I would have liked 10 wpm. On the other hand, I understand you can switch back in less than a month, but I wouldn’t want to. Your keyboard sucks.
Further comments: After posting, I forgot – there is actually a relevant business and Marketing point here. Consultants use Dvorak as an example of human behavior, market power and human factors. Even though Dvorak is an obviously superior and more efficient way to lay out a keyboard because the standard has been set the world lives with the crummy layout. It’s a good case study for the “We do it this way because everyone else does” mindset that plagues every bureaucracy.