Not Being A Trade Show Zombie...

This was a post that I had done for another company as part of a campaign. For some reason I can’t remember, we didn’t end up doing business with them. After sitting in my drafts folder for a couple of years I thought I’d throw it out there are this week’s #FriLearning  Enjoy your weekend!   Here’s how to fail at trade shows: Set up your “Professional” looking booth Show up at the show and hope to find some leads Bring home some business cards Maybe close a deal or two What about the winners? They Get Seen. When people are walking the show floor there are two states of mind – The Beta state is the normal zombie state of anybody walking the streets. Not really paying attention to anything, having that normal monologue going on in their head. Alpha state is when you snap somebody out of Beta and they are paying direct attention. They are talking to someone, reading something – they are now fully focused and not paying attention to everything else going on around them. Step one to winning – get them to Alpha. As far as the booth is concerned, looking “Professional” is code for “Unremarkable” and a recipe to fail. Work with your marketing team to create a remarkable booth, shocking, offbeat, casual, whatever as long as it doesn’t look like everyone else on the row. Two easy tricks – hire a chair massage, or just pay the extra $100 for super thick floor padding for those shows where everybody has to walk 5 miles of show floor a day. Signage is important, do what you can within your budget, but optimum would be huge overhead that can be seen anywhere on the floor. A masthead that can...

Computers Will Not Be Misled By The Media...

A couple of weeks ago our local news led with a story of a car crashing into a crowd in Austrailia. 400 Years ago a village 20 miles away from me could get wiped out by disease and I’d never even hear about it. Now a car crash on the other side of the globe is considered newsworthy. What about the 3 billion people between me and Austrailia? Most of the world runs smoothly. Just because every time the evening news comes on it’s shootings, drug deals and disaster, that’s not what most of the world is like. This week’s #FriLearning: #FriLearning Talking quantum computing with @cspenn after his trip to IBM Think – @DarthGarry — John Wall (@johnjwall) April 6,...