Great Marketing

Bootstrapping PR – Live from WebInno 23

At WebInno tonight there’s a panel on bootstrapping PR. You can get the bios of the panelists and an overview of the event here. Some overall pointers on how to get attention. Quotes are direct, stuff without quotes are my summaries.

Bob Brown:
“CEOs need personality”
Journalists are becoming cognizant of page views.

Peter Kafka:
“Get a referral from someone I trust”
Entrepreneurs are better off without a PR firm, you can tell your story better than a 3rd party.
“Use your blog to put out your view of the world”
Know when to adapt if the reporter is not interested in your one talking point – staying on message will not always work
“Embargos are dead” he tweeted an embargoed release today

Scott Kirsner:
“Meet in person, don’t get introduced by your PR guy”
Dealing with multi-channel reporters – talk to them about where it will be published – online, print, is any of it off the record?
This is retail not wholesale
Exclusives are worthwhile

Wade Roush:
“Don’t write stories and send them to reporters”
Pick the reporters that are relevant to your space and start a relationship with them
Blogging helps complete the picture of the entrepreneur and can be useful to reporters
Only 4 Real hooks for him – Raised money, Change in leadership, change in direction, new product
Keep in mind that exclusives are shafting everyone else

Mike Troiano
“Treat reporters like people”
Mike was busy moderating so he didn’t spend any real time commenting.

There was one question from the crowd asking why PR firms were not represented. David said it was because they wanted a panel of first person accounts from the reporters. I think a key point on whether or not you need a PR firm is your ability to tell your story effectively. You either want a PR firm that has existing relationships with the specific publications or channels you need to get into, or to help you craft your message if you are not a passionate and effective storyteller.

Congrats David on a great event with a huge crowd.

p.s. – Plug for my own stuff for webinno attendees – If you are interested in marketing and PR tips check out Marketing Over Coffee

Brain Buster

Freedom from the Soundbite

Something underrated about impact of the web on how we communicate – the fact that you can now get just about any major news video on demand.

I had heard a few things about Michael Jordan’s Hall of Fame acceptance speech and decided to consult the wise and powerful Google. I found a number of articles that were critical of the speech, and thought that it was a letdown. Prior to the web that would be it, I would have to take the news at face value. Now I can go watch the entire 23 minutes myself and form my own opinions.

Michael Jordan has always inspired me, I was fortunate enough to see him play a couple of times and in a time where sports icons seem to have a hard time staying on the straight and narrow he managed to do very well. If you don’t care about basketball, the punch line is that I think it’s a good speech about motivation and competiton if you listen to the whole thing. If it weren’t for the fact that streaming doesn’t work very well, I’d say watch the last few minutes starting at the 21:00 mark, I don’t think it matches what the soundbites say.

Daily Life Email Marketing

It’s about the email

I have been writing for the past two weeks, it’s just that none of it has made it here. I’ve got about 20 pages of email best practices that’s coming together for an eBook.

That and getting a roof fixed, and continuing my pledge to work on actual projects including a top secret photo project and music too!

Here’s to being busy, I hope all is well with you.

Productivity Buster

The Sheer Joy of Well Crafted Prose

As a younger man I wrote only to pass on knowledge. I still print rather than use cursive because it’s easier to read, and my copy was the same way – lacking irony or metaphor, but communicating effectively.

Now I worship the well-crafted phrase. It’s not enough to get your message across. Great copy can also entertain, and I prefer humor.

On the other hand there’s no faster path to sloppy copy than Gin, but that’s another story.

I don’t bike much at all, but this piece on biking in Boston is absolutely brilliant. Not only is the Boston attitude spot on, it sets up a turn of phrase that stands at the peak of perfection:  “thus alerting the wizard, who alerts the monkey”. This is the comedy I hold in highest regard, it has no need to resort to vulgarity, and is as funny as anything out there. I get the feeling Clarence has done some stand up in the past, or in his future.


The Last M Show

The time has come for the last chapter of The M Show. We’ll be doing one in the next week announcing that the one after that will be the last.

With the success of Marketing Over Coffee, and some of the other projects that I have been working on, I really don’t have the time to continue doing the show on a regular basis. It’s been a great trip, but unfortunately I really haven’t learned anything new in the past year from the show. As the frequency has dropped so have the number of listeners.

The thing is that the folks that have remained are the real fans of the show, many of them listening for many years. For everyone that has stuck with it I’d like to do a final send off rather than continuing to fade away.

What’s next? Unfortunately I find myself being dragging into more projects that are not in the public view, and some not involved with social media (GASP!). There’s still the MOC project, and showing up now and then over on The Beancast, and who knows – I’m not going to kill the feed, that way there will be a place for the less business minded stuff.