SEO and Trade Show Tips...

  Just trying something new – this is the roundup of topics from Marketing Over Coffee. If you’d like to get these emailed to you, just subscribe here. This Week’s Podcast In which we use insider lingo Click to listen! Google Releases Search Quality Rating Guidelines A 160-page PDF document, aimed at helping Google Search Quality Raters understand how to rate the search results they are testing. Along with this resource we also discussed SEO by the Sea one of the best search blogs out there. Click to read more The Unreal Environment of a Trade Show Floor David Spark talks about his new book Three Feet from Seven Figures! Bad behavior, ludicrous amounts of money and a compressed timeframe are problems for the “Always on” in the “unreal environment of a trade show floor” Click to read more Going Beyond Lead Scoring So you’ve got a lead scoring system set up, what next? Infer lays out where this space is going and what to consider when you want to get beyond just a number. Click to read more Your Chance to Show Gratitude for the Holiday Wondering how you can put a dent in the universe? The answer is so simple, an iTunes review for Marketing Over Coffee. Click to read more  ...

Project Update

Here’s what’s been going on and why I haven’t been posting here. We are still barrelling along at EventHero. It is not easy, but we’ve had some big wins recently and this is the best team I’ve ever worked with. If we continue on our present course life could get a bit easier, like just “software startup difficult” not “flat out alchemy”. So if you have anything to do with events and need badges, lead retrieval, session tracking, or integration between event technology systems, please remember me. Marketing Over Coffee continues to be a great project, even since Serial brought in a fresh wave of listeners things have been growing faster than ever before. Even if you are not into listening to podcasts, you might want to sign up for the MoC newsletter. The biggest topics from every show are sent out a couple times a month, all the goodness without having to listen. To be honest, that’s been the biggest killer of this blog, the newsletter gets 10x the readers and is backed by sponsors so that’s where my free time goes first. On the audio gear front I decided back in the spring that I wanted some over the ear headphones for the office. My favorite Shure 530s died after many years of service and the new Bose QC20i is amazing for travel so I looked around for something new while at the desk. I was very impressed with the Sony 7506 as a huge value when you look and price and sound quality. Then I went a little further down the lunatic path – I’ve been modifying them, adding a removable cord so you can use them with your phone, or with a high quality boom mic. I’ve tested dozens of aftermarket...