Seth Godin at Sales Machine 2016...

This is the transcript of an interview I did this summer at Sales Machine 2016. You can listen to the audio of Seth Godin on Marketing Over Coffee. John: Today, we have a special guest. He’s the author of over a dozen bestselling books. He’s been on the show many times, and I’m very excited to have him with us here today at Sales Machine in New York City. Seth Godin, thanks for talking to us. Seth:  What a pleasure. Thank you for having me. John:  You’re here to talk to this audience about your latest book. In fact, it’s been about a year and a half since we talked to you last. How has the book done? I’ve actually heard you say that you love it more now than when you put it out. Seth:  Yes, I did a webcast about it the other day. I’m fortunate in that I don’t organize my life around promoting books; I organize my life around teaching people, and if a book is helpful, that’s great. It never occurred to me that I was here today to talk about my book because I’m not. The book What To Do When It’s Your Turn is a call to action. It’s illustrated. It’s consumed in a way a lot of people consume the Internet these days, in little bits and pieces. It’s determinedly non-digital; it’s only on paper. I published it myself so that I could sell it in boxes, as opposed to by the copy because I believe that if the people around you are also engaged in what you’re engaged in, it’s more likely you’ll be able to push yourself forward. I’ve gone back to press five times. It’s become this community tool that enables an entire...