Panoramic Photos Jul09

Panoramic Photos

My friend Ron took these last year and I was trying them out on different platforms and VR headsets. The files were originally up on Facebook, which has no interest in you linking to them from the outside web, so I’m posting them here so they’re easier to get to. These shots are from Bonnie Lea Farm, if you’re ever out in the Berkshires looking to learn horse riding, it’s the place to...

Our Community

Jeremiah Owyang had a post asking why tech has not solved homelessness in the bay area. The obvious snark that’s far below me would be “Yeah, that’s shocking, tech people having difficulty handling social situations.” I know, here I am talking about compassionate stuff and opening being a mean jerk. It’s still funny. It’s cliche (but still true) to say there’s no easy answer, but there are a couple of things I’ve been thinking about (and I try to write up the lessons of the week as #FriLearning – Garry encouraged me to do this). One problem is that homelessness is a bundle of many things. People having economic difficulty are a different problem than those with mental illnesses, substance abuse is another massive issue. AND, these are not mutually exclusive and a cover a wide spectrum from a little trouble to hazardous. Everybody I know that’s spent time on Market Street has a story about somebody doing something crazy and threatening others. I’ve seen law enforcement struggle with maintaining everyone’s safety and rights, doing all they can to negotiate with the irrational. I can’t give them enough credit for dealing with that daily. Our country was created as a land of opportunity – you have a chance to go out and get it. I used to think that now a small amount of people have most of it. Having done more research, it’s been that way for most of human civilization, this is not new. I used to think that putting more effort into “helping the poor” was the answer. This divides us and it creates a real problem at the dividing line. The democratic party got a rude awakening this election from voters in the middle class that weren’t excited about paying...

Not Being A Trade Show Zombie...

This was a post that I had done for another company as part of a campaign. For some reason I can’t remember, we didn’t end up doing business with them. After sitting in my drafts folder for a couple of years I thought I’d throw it out there are this week’s #FriLearning  Enjoy your weekend!   Here’s how to fail at trade shows: Set up your “Professional” looking booth Show up at the show and hope to find some leads Bring home some business cards Maybe close a deal or two What about the winners? They Get Seen. When people are walking the show floor there are two states of mind – The Beta state is the normal zombie state of anybody walking the streets. Not really paying attention to anything, having that normal monologue going on in their head. Alpha state is when you snap somebody out of Beta and they are paying direct attention. They are talking to someone, reading something – they are now fully focused and not paying attention to everything else going on around them. Step one to winning – get them to Alpha. As far as the booth is concerned, looking “Professional” is code for “Unremarkable” and a recipe to fail. Work with your marketing team to create a remarkable booth, shocking, offbeat, casual, whatever as long as it doesn’t look like everyone else on the row. Two easy tricks – hire a chair massage, or just pay the extra $100 for super thick floor padding for those shows where everybody has to walk 5 miles of show floor a day. Signage is important, do what you can within your budget, but optimum would be huge overhead that can be seen anywhere on the floor. A masthead that can...

Computers Will Not Be Misled By The Media...

A couple of weeks ago our local news led with a story of a car crashing into a crowd in Austrailia. 400 Years ago a village 20 miles away from me could get wiped out by disease and I’d never even hear about it. Now a car crash on the other side of the globe is considered newsworthy. What about the 3 billion people between me and Austrailia? Most of the world runs smoothly. Just because every time the evening news comes on it’s shootings, drug deals and disaster, that’s not what most of the world is like. This week’s #FriLearning: #FriLearning Talking quantum computing with @cspenn after his trip to IBM Think – @DarthGarry — John Wall (@johnjwall) April 6,...

Using the Audio Tag

I wanted to test out the HTML 5 audio tag. Up until now I’ve been using the LibSyn media player over at Marketing Over Coffee but if native support is now widespread enough I might switch to reduce the loading time for the page and this is a good place for me to take it for a test run. Here’s a few of Marketing Over Coffee Greatest Hits! Simon Sinek – with Controls! Your browser does not support the audio element. Gabriel Weinberg with simple audio playback Ugh, nobody wants Autoplay Tom Webster Your browser does not support the audio...

Trial and Error

Trial and Error sounds so clean, so clinical. Picking yourself up off the ground for the 10,000th time requires a lot more soul than just “starting the next trial”. In many ways I rate this blog as a failure (which sounds much more imposing than “an error”) having not taken the advice many successful bloggers did take of “think of it as working on a book, not a diary.” But, I like having a bit of my own writing out there that’s fun for me. It may not be a big crowd, but if you do read this, you’re probably into many of the same things I am and I’m happier to have a few kindred spirits reading about things they want to, rather than feeling like I have to post something here seven times a day to “feed the beast”. So, I’ll ignore the trial and error results and let’s get back to the diary! What’s going on that has kept me away from posting about audio or Christmas Tree ornaments here? I’m working on a great project called Stack & Flow with Sean Zinsmeister of Infer. Sean’s opened up his rolodex to get Sales and Marketing leaders to talk about the sales and marketing technologies they are using to drive results. It’s just been fun to find a place for Marketing Ops people in the podcasting world. Marketing Over Coffee has been growing like crazy thanks to all the excitement around podcasting. We’ve decided to launch our first events for listeners to work together in groups limited to 10 people. I’m hoping we get to take it on the road as our audience has grown to around 50% outside of the US which opens up the chance for some foreign travel which would be fantastic....

Seth Godin at Sales Machine 2016...

This is the transcript of an interview I did this summer at Sales Machine 2016. You can listen to the audio of Seth Godin on Marketing Over Coffee. John: Today, we have a special guest. He’s the author of over a dozen bestselling books. He’s been on the show many times, and I’m very excited to have him with us here today at Sales Machine in New York City. Seth Godin, thanks for talking to us. Seth:  What a pleasure. Thank you for having me. John:  You’re here to talk to this audience about your latest book. In fact, it’s been about a year and a half since we talked to you last. How has the book done? I’ve actually heard you say that you love it more now than when you put it out. Seth:  Yes, I did a webcast about it the other day. I’m fortunate in that I don’t organize my life around promoting books; I organize my life around teaching people, and if a book is helpful, that’s great. It never occurred to me that I was here today to talk about my book because I’m not. The book What To Do When It’s Your Turn is a call to action. It’s illustrated. It’s consumed in a way a lot of people consume the Internet these days, in little bits and pieces. It’s determinedly non-digital; it’s only on paper. I published it myself so that I could sell it in boxes, as opposed to by the copy because I believe that if the people around you are also engaged in what you’re engaged in, it’s more likely you’ll be able to push yourself forward. I’ve gone back to press five times. It’s become this community tool that enables an entire...

Regarding Disrupted

Dan Lyons’ scathing tell all “Disrupted: My Misadventure in the Start-Up Bubble” came out last month and I’d been eagerly awaiting the book as have many in the Boston and marketing software communities. He tells of his time at Hubspot, the Cambridge-based startup that went all the way to IPO and took the lead as champion of Inbound Marketing. I’m always looking for interesting books to profile for Marketing Over Coffee but decided to pass on Disrupted. I thought it would be just a bunch of stories of startup lifestyle, parties with career limiting consequences, bad ideas and burn rate. The goal of the podcast is to educate and entertain. I try to avoid the negative slants of industry gossip or making fun of failed marketing campaigns. We do cover that stuff, but failing a lot, often spectacularly, is what happens at startups. Most of them fail – Hubspot is one of the exceptions. I’ve been at more than one place that was a lot crazier, that also crashed and burned. I used my monthly Audible credit to get the book (I said I would refuse to buy it, so this was me going half-truth on that so I didn’t have to wait for a library copy to finally get around to me) and tore through it. Even if you are not going to read all the “Inside Baseball” that follows, the TL;DR is: This is not just a book comparing a startup to a cult, it presents a lot of big issues: the nature of the workplace, the place in our society for the rapidly growing over 40 demographic, our financial system and how it perpetuates disparity of wealth, the death of journalism, and the trade off between privacy and being a member of the online...

$4k Worth of Headphones...

About four months ago a friend forwarded a link to Lumoid.com who now rents high end headphones (sadly, Lumoid is no more). It had just been covered in Lifehacker or one of the other high profile blogs so it took until last month for my order to come up. For $75 I had two weeks with three top shelf headphones: Audeze LCD-3 ($1,945) Sennheiser HD 800 ($1,599) Sony MDR-Z7 ($699) Of course for the majority of the time they were hidden in my closet so that my kids wouldn’t look at them or breathe on them. I also waited on writing this up until they were safely back in the Bay Area in case anyone considered doing an Ocean’s 11 heist with me actually having something of value in my home. If you’re in a hurry, the punchline is: I don’t think spending this much money on headphones is worth it. Yes, 2 of the 3 sounded amazing, but maybe 5% better than my Sony MDR-V6 headphones that cost under $200. For those still wondering what $4,243 (+tax, +shipping & handling) gets you… As you’d expect from headphones this expensive, the boxes were impressive. The Sony and Sennheiser were similar, opening like a trophy case. The Audeze come in a plastic travel case, like the kind you’d use to transport a monitor to a trade show. Basically about half a piece of luggage, leading to the first lesson – this is not stuff you travel with. Note that the Audeze and Sennheisers are open back headphones, the ear cup is vented so air flows in and sound flows out. These give them a much more natural sound, as if you are in a concert hall, but it means that on a noisy subway you’ll hear the train,...

SEO and Trade Show Tips...

  Just trying something new – this is the roundup of topics from Marketing Over Coffee. If you’d like to get these emailed to you, just subscribe here. This Week’s Podcast In which we use insider lingo Click to listen! Google Releases Search Quality Rating Guidelines A 160-page PDF document, aimed at helping Google Search Quality Raters understand how to rate the search results they are testing. Along with this resource we also discussed SEO by the Sea one of the best search blogs out there. Click to read more The Unreal Environment of a Trade Show Floor David Spark talks about his new book Three Feet from Seven Figures! Bad behavior, ludicrous amounts of money and a compressed timeframe are problems for the “Always on” in the “unreal environment of a trade show floor” Click to read more Going Beyond Lead Scoring So you’ve got a lead scoring system set up, what next? Infer lays out where this space is going and what to consider when you want to get beyond just a number. Click to read more Your Chance to Show Gratitude for the Holiday Wondering how you can put a dent in the universe? The answer is so simple, an iTunes review for Marketing Over Coffee. Click to read more  ...