Now Hear This

I got a batch of NFC stickers and I’m playing around with that. The first use case is setting it up so somebody can tap my phone with theirs and they’ll download my contact info. After that who knows, but it’s cheap and easy to play with. The other killer app there is Apple supports passing WiFi login via NFC so tapping to get on the network is a whole lot easier than somebody typing nectarinem0nkey5785. At the recommendation of Tom Webster I started looking at the Jabra line of earbuds when I was looking for full Bluetooth and checking out the latest from Bose and Apple Earpods. The Jabra 75t won, pushed to the head of the pack by great microphones and an Equalizer so I can tweak the audio so it sounds best to my ears. And it works, they’re the most fun I’ve had listening to earbuds. Earlier this year I had a fantastic discussion with Joshua Cohen of TubeFilter. If you want to know how people are making piles of money on YouTube it’s worth the listen. I don’t watch much TV, Carin and I usually have a single show we’ll watch a couple nights a week. We’ve never watched a season of anything more than once. That is until we found Ted Lasso back in the spring. It looks like it’s a sports show, but in reality it’s a workplace comedy. The producer of Scrubs brings a mountain of experience to it and the rapid pace is just a touch of Gilmore Girls. If you feel the world has been lacking kindness in the past 5 years, it will calm your mind and...

I’m on the Internet!...

For the past 4 months or so I’ve been digging through a bunch of server logs to try and figure out why my site was getting hammered 6,000 times a day driving my hosting prices up to $299 a month. I still don’t understand exactly what the problem is beyond that it’s some kind of podcasting client looking for a podcast. I haven’t done an episode of The M Show in what feels like 10 years so this is very bizarre. Regardless, I finally scuttled themshow.com as a web address which is fine, I still use it for mail but jw5150.com has been the URL I pass around when needed. So, aside from that incredibly exciting story the big news is that Trust Insights and Marketing Over Coffee have been very busy and ski season is back upon us. I was not overly impressed with the sound quality of my Sony 7506 Ski Helmet but that all changed when I added the EarStudio ES100. It’s a Bluetooth DAC, you can plug in any wired headphones and now they are Bluetooth. Also great for adding any Bluetooth to your car or home stereo. The big win is that you also get a full equalizer app so I was able to boost the sound (surprise, the preset I have to make earbuds sound better makes the helmet sound fantastic!) One other thing on this setup, Chubby Buttons 2 have been released. The only difference is you can access your Smart Assistant with them now. When they came out I said “I can get by without that” and then after the first day skiing when I got 15 test messages and had to pull out my glasses to read them I went home and ordered it that...

The Great Shutdown

For the past 4 years I’ve been waiting on a recession. I thought it would be just the normal Wall Street shenanigans or something, I never expected this. I hope you and your family are safe and healthy, that’s our first order of business. While it’s frightening watching the pandemic spread and not knowing when it will let up or how bad it will be, we will get to the other side of this and I’m hoping that we’ll look at things a bit differently. Maybe our healthcare system could put the health of all and more capacity and distributed supply chain ahead of just in time profits at all costs to “maximize shareholder value.” I wrote a piece last week on the Trust Insights website about why this could be a defining moment for us, a time when everyone around the world can work together to build a better future. Please check it out, I would love to hear your opinion on it. With our normal daily routines gone be sure you’re doing things to keep your brain healthy and minimize stress. Here’s a list I swiped from Christopher Penn: Endorphins – get some exerciseDopamine – play some games Serotonin – foods rich in tryptophanOxytocin – Barry White time If you’ve read any great books or seen any good movies feel free to chime in this Friday on the #FriLearning tag on twitter and tell us what you learned. Feel free to tag me in...

Sony 7506 Ski Helmet Mod...

Updated: Of course 3 minutes after hitting publish I realize the better headline is “Audiophile Ski Helmet.” It’s so funny that I have a post today, almost exactly one year from my last one! Of course the last one was that I had finished the book project so that’s a pretty decent excuse to stop writing but that’s not the case, it’s just that the blogging I’ve done has been over at my work site – Trust Insights. For martech folks check out this series on lead scoring, attribution, and machine learning for attribution! Longtime readers know that I’m a huge fan of the Sony 7506 headphones, and I mod them for podcasting and webinars with a removable mic – the ubergeek special Johnny Headphones. This winter I decided that I wanted to upgrade from my Bose Sport Headphones and started looking into other options. Taking sport headphones in and out is a hassle and I wanted to see if I could get both better sound and less isolation (being able to hear what was going on around me better) as I’m chaperoning my kids and a couple others after lesson time is over and I need to know who is yelling, and more importantly why. I was new to helmets when I came back to skiing 4 years ago after only going out a handful of times over the past 15 years. At first I thought I would hate them as it’s a lot like motorcycle riding, although it’s moronic in terms of risk management there’s nothing like the wind coming at you high speed to feel like you’re truly free. What I was not expecting is that the helmet is the perfect combination of super warm, and yet still with enough ventilation...

The Marketing Over Coffee Playbook!...

I’m very happy to announce that the Marketing Over Coffee playbook is now available! For everyone familiar with the show the book will be no surprise – quick and easy to understand segments on everything going on at the intersection of marketing and technology. It’s available on Amazon here. Or you can get more details on the landing page. This is my second book and (hopefully) a lot more mainstream business than B2B Marketing Confessions. I have to thank Editor Carol for all her work on this project, it could not have come together without...

Panoramic Photos Jul09

Panoramic Photos

My friend Ron took these last year and I was trying them out on different platforms and VR headsets. The files were originally up on Facebook, which has no interest in you linking to them from the outside web, so I’m posting them here so they’re easier to get to. These shots are from Bonnie Lea Farm, if you’re ever out in the Berkshires looking to learn horse riding, it’s the place to...

Our Community

Jeremiah Owyang had a post asking why tech has not solved homelessness in the bay area. The obvious snark that’s far below me would be “Yeah, that’s shocking, tech people having difficulty handling social situations.” I know, here I am talking about compassionate stuff and opening being a mean jerk. It’s still funny. It’s cliche (but still true) to say there’s no easy answer, but there are a couple of things I’ve been thinking about (and I try to write up the lessons of the week as #FriLearning – Garry encouraged me to do this). One problem is that homelessness is a bundle of many things. People having economic difficulty are a different problem than those with mental illnesses, substance abuse is another massive issue. AND, these are not mutually exclusive and a cover a wide spectrum from a little trouble to hazardous. Everybody I know that’s spent time on Market Street has a story about somebody doing something crazy and threatening others. I’ve seen law enforcement struggle with maintaining everyone’s safety and rights, doing all they can to negotiate with the irrational. I can’t give them enough credit for dealing with that daily. Our country was created as a land of opportunity – you have a chance to go out and get it. I used to think that now a small amount of people have most of it. Having done more research, it’s been that way for most of human civilization, this is not new. I used to think that putting more effort into “helping the poor” was the answer. This divides us and it creates a real problem at the dividing line. The democratic party got a rude awakening this election from voters in the middle class that weren’t excited about paying...

Not Being A Trade Show Zombie...

This was a post that I had done for another company as part of a campaign. For some reason I can’t remember, we didn’t end up doing business with them. After sitting in my drafts folder for a couple of years I thought I’d throw it out there are this week’s #FriLearning  Enjoy your weekend!   Here’s how to fail at trade shows: Set up your “Professional” looking booth Show up at the show and hope to find some leads Bring home some business cards Maybe close a deal or two What about the winners? They Get Seen. When people are walking the show floor there are two states of mind – The Beta state is the normal zombie state of anybody walking the streets. Not really paying attention to anything, having that normal monologue going on in their head. Alpha state is when you snap somebody out of Beta and they are paying direct attention. They are talking to someone, reading something – they are now fully focused and not paying attention to everything else going on around them. Step one to winning – get them to Alpha. As far as the booth is concerned, looking “Professional” is code for “Unremarkable” and a recipe to fail. Work with your marketing team to create a remarkable booth, shocking, offbeat, casual, whatever as long as it doesn’t look like everyone else on the row. Two easy tricks – hire a chair massage, or just pay the extra $100 for super thick floor padding for those shows where everybody has to walk 5 miles of show floor a day. Signage is important, do what you can within your budget, but optimum would be huge overhead that can be seen anywhere on the floor. A masthead that can...

Computers Will Not Be Misled By The Media...

A couple of weeks ago our local news led with a story of a car crashing into a crowd in Austrailia. 400 Years ago a village 20 miles away from me could get wiped out by disease and I’d never even hear about it. Now a car crash on the other side of the globe is considered newsworthy. What about the 3 billion people between me and Austrailia? Most of the world runs smoothly. Just because every time the evening news comes on it’s shootings, drug deals and disaster, that’s not what most of the world is like. This week’s #FriLearning: #FriLearning Talking quantum computing with @cspenn after his trip to IBM Think – @DarthGarry — John Wall (@johnjwall) April 6,...

Using the Audio Tag

I wanted to test out the HTML 5 audio tag. Up until now I’ve been using the LibSyn media player over at Marketing Over Coffee but if native support is now widespread enough I might switch to reduce the loading time for the page and this is a good place for me to take it for a test run. Here’s a few of Marketing Over Coffee Greatest Hits! Simon Sinek – with Controls! Your browser does not support the audio element. Gabriel Weinberg with simple audio playback Ugh, nobody wants Autoplay Tom Webster Your browser does not support the audio...