Using the Audio Tag

I wanted to test out the HTML 5 audio tag. Up until now I’ve been using the LibSyn media player over at Marketing Over Coffee but if native support is now widespread enough I might switch to reduce the loading time for the page and this is a good place for me to take it for a test run. Here’s a few of Marketing Over Coffee Greatest Hits! Simon Sinek – with Controls! Your browser does not support the audio element. Gabriel Weinberg with simple audio playback Ugh, nobody wants Autoplay Tom Webster Your browser does not support the audio...

Trial and Error

Trial and Error sounds so clean, so clinical. Picking yourself up off the ground for the 10,000th time requires a lot more soul than just “starting the next trial”. In many ways I rate this blog as a failure (which sounds much more imposing than “an error”) having not taken the advice many successful bloggers did take of “think of it as working on a book, not a diary.” But, I like having a bit of my own writing out there that’s fun for me. It may not be a big crowd, but if you do read this, you’re probably into many of the same things I am and I’m happier to have a few kindred spirits reading about things they want to, rather than feeling like I have to post something here seven times a day to “feed the beast”. So, I’ll ignore the trial and error results and let’s get back to the diary! What’s going on that has kept me away from posting about audio or Christmas Tree ornaments here? I’m working on a great project called Stack & Flow with Sean Zinsmeister of Infer. Sean’s opened up his rolodex to get Sales and Marketing leaders to talk about the sales and marketing technologies they are using to drive results. It’s just been fun to find a place for Marketing Ops people in the podcasting world. Marketing Over Coffee has been growing like crazy thanks to all the excitement around podcasting. We’ve decided to launch our first events for listeners to work together in groups limited to 10 people. I’m hoping we get to take it on the road as our audience has grown to around 50% outside of the US which opens up the chance for some foreign travel which would be fantastic....

Seth Godin at Sales Machine 2016...

This is the transcript of an interview I did this summer at Sales Machine 2016. You can listen to the audio of Seth Godin on Marketing Over Coffee. John: Today, we have a special guest. He’s the author of over a dozen bestselling books. He’s been on the show many times, and I’m very excited to have him with us here today at Sales Machine in New York City. Seth Godin, thanks for talking to us. Seth:  What a pleasure. Thank you for having me. John:  You’re here to talk to this audience about your latest book. In fact, it’s been about a year and a half since we talked to you last. How has the book done? I’ve actually heard you say that you love it more now than when you put it out. Seth:  Yes, I did a webcast about it the other day. I’m fortunate in that I don’t organize my life around promoting books; I organize my life around teaching people, and if a book is helpful, that’s great. It never occurred to me that I was here today to talk about my book because I’m not. The book What To Do When It’s Your Turn is a call to action. It’s illustrated. It’s consumed in a way a lot of people consume the Internet these days, in little bits and pieces. It’s determinedly non-digital; it’s only on paper. I published it myself so that I could sell it in boxes, as opposed to by the copy because I believe that if the people around you are also engaged in what you’re engaged in, it’s more likely you’ll be able to push yourself forward. I’ve gone back to press five times. It’s become this community tool that enables an entire...

Regarding Disrupted

Dan Lyons’ scathing tell all “Disrupted: My Misadventure in the Start-Up Bubble” came out last month and I’d been eagerly awaiting the book as have many in the Boston and marketing software communities. He tells of his time at Hubspot, the Cambridge-based startup that went all the way to IPO and took the lead as champion of Inbound Marketing. I’m always looking for interesting books to profile for Marketing Over Coffee but decided to pass on Disrupted. I thought it would be just a bunch of stories of startup lifestyle, parties with career limiting consequences, bad ideas and burn rate. The goal of the podcast is to educate and entertain. I try to avoid the negative slants of industry gossip or making fun of failed marketing campaigns. We do cover that stuff, but failing a lot, often spectacularly, is what happens at startups. Most of them fail – Hubspot is one of the exceptions. I’ve been at more than one place that was a lot crazier, that also crashed and burned. I used my monthly Audible credit to get the book (I said I would refuse to buy it, so this was me going half-truth on that so I didn’t have to wait for a library copy to finally get around to me) and tore through it. Even if you are not going to read all the “Inside Baseball” that follows, the TL;DR is: This is not just a book comparing a startup to a cult, it presents a lot of big issues: the nature of the workplace, the place in our society for the rapidly growing over 40 demographic, our financial system and how it perpetuates disparity of wealth, the death of journalism, and the trade off between privacy and being a member of the online...

$4k Worth of Headphones...

About four months ago a friend forwarded a link to Lumoid.com who now rents high end headphones. It had just been covered in Lifehacker or one of the other high profile blogs so it took until last month for my order to come up. For $75 I had two weeks with three top shelf headphones: Audeze LCD-3 ($1,945) Sennheiser HD 800 ($1,599) Sony MDR-Z7 ($699) Of course for the majority of the time they were hidden in my closet so that my kids wouldn’t look at them or breathe on them. I also waited on writing this up until they were safely back in the Bay Area in case anyone considered doing an Ocean’s 11 heist with me actually having something of value in my home. If you’re in a hurry, the punchline is: I don’t think spending this much money on headphones is worth it. Yes, 2 of the 3 sounded amazing, but maybe 5% better than my Sony MDR-V6 headphones that cost under $200. For those still wondering what $4,243 (+tax, +shipping & handling) gets you… As you’d expect from headphones this expensive, the boxes were impressive. The Sony and Sennheiser were similar, opening like a trophy case. The Audeze come in a plastic travel case, like the kind you’d use to transport a monitor to a trade show. Basically about half a piece of luggage, leading to the first lesson – this is not stuff you travel with. Note that the Audeze and Sennheisers are open back headphones, the ear cup is vented so air flows in and sound flows out. These give them a much more natural sound, as if you are in a concert hall, but it means that on a noisy subway you’ll hear the train, and the passengers will hear...

SEO and Trade Show Tips...

  Just trying something new – this is the roundup of topics from Marketing Over Coffee. If you’d like to get these emailed to you, just subscribe here. This Week’s Podcast In which we use insider lingo Click to listen! Google Releases Search Quality Rating Guidelines A 160-page PDF document, aimed at helping Google Search Quality Raters understand how to rate the search results they are testing. Along with this resource we also discussed SEO by the Sea one of the best search blogs out there. Click to read more The Unreal Environment of a Trade Show Floor David Spark talks about his new book Three Feet from Seven Figures! Bad behavior, ludicrous amounts of money and a compressed timeframe are problems for the “Always on” in the “unreal environment of a trade show floor” Click to read more Going Beyond Lead Scoring So you’ve got a lead scoring system set up, what next? Infer lays out where this space is going and what to consider when you want to get beyond just a number. Click to read more Your Chance to Show Gratitude for the Holiday Wondering how you can put a dent in the universe? The answer is so simple, an iTunes review for Marketing Over Coffee. Click to read more  ...

Project Update

Here’s what’s been going on and why I haven’t been posting here. We are still barrelling along at EventHero. It is not easy, but we’ve had some big wins recently and this is the best team I’ve ever worked with. If we continue on our present course life could get a bit easier, like just “software startup difficult” not “flat out alchemy”. So if you have anything to do with events and need badges, lead retrieval, session tracking, or integration between event technology systems, please remember me. Marketing Over Coffee continues to be a great project, even since Serial brought in a fresh wave of listeners things have been growing faster than ever before. Even if you are not into listening to podcasts, you might want to sign up for the MoC newsletter. The biggest topics from every show are sent out a couple times a month, all the goodness without having to listen. To be honest, that’s been the biggest killer of this blog, the newsletter gets 10x the readers and is backed by sponsors so that’s where my free time goes first. On the audio gear front I decided back in the spring that I wanted some over the ear headphones for the office. My favorite Shure 530s died after many years of service and the new Bose QC20i is amazing for travel so I looked around for something new while at the desk. I was very impressed with the Sony 7506 as a huge value when you look and price and sound quality. Then I went a little further down the lunatic path – I’ve been modifying them, adding a removable cord so you can use them with your phone, or with a high quality boom mic. I’ve tested dozens of aftermarket...

Beefing Up Audio

I’m just posting this because I listened to Tim Ferris interview with Tony Robbins this week and it doesn’t do well in the car or while running because of the mix. Tim has a page where you can submit comments and I wanted to post a sample to show what I’m talking about. For anyone podcasting here are two simple things that can significantly improve your audio. Here’s a screenshot of an audio wave: You can listen to this audio file here: If you cut the picture above in half, the left side is the “Before” and the right side is the “After”. On the left side the recording is not taking advantage of the power available to it. In other words, you are going to have to turn the volume up twice as much compared to the average song, or audio cues on your phone. These are the situations where you turn up a podcast and then when you get a text message, or your running app cuts in to tell you how many miles you are at, it blows your ears out. Now there’s an entire profession dedicated to mastering audio – making it sound great and taking into account the devices it will be played on. I am by no means an expert in this area, but I can give you two simple things to at least get from annoying to sounding closer to an NPR podcast: The Levelator is a free tool that will adjust the entire file so that it uses most of the dynamic range. This includes fixing where one person is louder than the other. All you do is drag and drop your file on to the window and it spits out a second file that sounds better....

Stu-Stu-Studio

Jason Keath posted about building a home studio on Facebook and asked if I would throw in my two cents. Jason is a mensch and I realized that my comment would be one of those annoying five page Facebook comments so it was much easier to write an entire manifesto here. I probably know about 5% of what you need to know to build a studio, but that doesn’t matter because there are two easy options. Either call Parsons Audio and spend the money or talk to some podcasters who are always experimenting with cheap stuff, which is often pretty good thanks to the current level of technology. First things that come to mind: Do you really want to build a studio in your house and lose a room? Renting allows you to not have weirdos in your home, will sound fantastic, and means that you won’t have the UPS guy ringing the doorbell or the General Lee driving by honking the dixie horn. It’s also just like the gym, when you go you will get the job done, if the equipment is in the house it will probably end up as a clothing rack. On the other hand, the big upside is setting up a bunch of stuff and then never having to take it down. Let’s say you’re sold on that. Most people I know have an office and create a studioffice. Or maybe an officudio. Or something. Noise kill: John Federico makes a great point about Dynamic vs. Condenser mics – I’ve found it easier to use dynamic mics in a room with carpet and some stuff on the walls than trying to make sure everyone is out of the house and gluing up foam egg crates. Capturing the room noise before and after recording...

Sound and #MyHeadRoom...

Longtime readers know that I usually check in every six months or so with a sound update. Between loving music and producing the Marketing Over Coffee podcast I keep an eye on what’s happening in audio (and tend to spend more money than I should). I got a push this time from the folks at Headroom, I mention them every time we talk audio because of their great shared testing results. Since I’m writing anyway I can also enter this in their #MyHeadRoom campaign which is giving away 2 sets of Shure SE846 earphones (if you’ve ever wondered what it would be like to drop $1,000 on earbuds), and a set of SHR1540 headphones (which I would love to take for a test drive). Listening to music is the only peace and quiet that happens in my house full of kids, and I have worn my Shure’s for a full day as part of work so thanks Headroom! Last time we were talking about getting better sound out of your iPhone. Since then: Bose replaced the QC15 with the QC25 and all reports say they are even better, so if noise reduction is your thing (hello road warriors), that’s the way to go. I also found an interesting app called Dirac. It optimizes the sound for Apple Earphones and EarPods (the freebies that come with your phone and most sound fans laugh at and throw away). For $3 it is no joke, it makes the EarPods sound much better, as in better than some earphones costing $100 or more.  The catch is you have to use their music player, it doesn’t work for all apps (i.e. no movies, games, etc.) If you want to nerd out on it some more check out their site...