Seth Godin on The Icarus Deception...

I was fortunate enough to have a chance to interview Seth Godin about his new book, The Icarus Deception, last month. I’ve had the interview transcribed, check it out below. Note: I’m trying out a new transcription service so if you notice anything out of order below please leave me a comment (I’ll send you a copy of my new book)! If you’d rather listen you can hear it at Marketing Over Coffee. JOHN: Welcome to Marketing Over Coffee. I’m John Wall. We have a special holiday gift for you today, a guest we’ve had on the past. He’s written over a dozen books, many of them best sellers, spoken at TED, and is here today to talk about his new book, The Icarus Deception. I’m very happy to welcome Seth Godin. Seth, thanks for coming on today. SETH: Thank you, sir. It’s always a pleasure to talk to you, John. JOHN: Great. So, the new book is The Icarus Deception. Give us the elevator pitch. What’s the big idea? SETH: I think it’s a pretty big idea, which is that we all grew up during the Industrial Age. Everyone knows about the Industrial Revolution. It revolutionized the world, invented jobs, created productivity, made us all rich, and now it’s over. And there’s a Post-Industrial Age here now and growing every day. I’m calling it the connection economy. The connection economy is coming to us via the connection revolution. The important thing to understand is this: we have been brainwashed by eight generations of propaganda into believing things about the world that don’t have to be true. When we start keeping score of things like permission and trust and reputation and connection, many of the things that used to be part of our lifeā€”like...