The Next Thing

For those not chronically addicted to LinkedIn, I’m no longer with Glance Networks. I’ve been spending a lot of time thinking about what’s next and as it usually happens, things have been coming up on their own. Thanks to all of the listeners of Marketing Over Coffee I’ve been able to talk to many people, and I’m so thankful for having a great network of friends keeping an eye out for me. While catching up with everyone that I haven’t had time to talk to over the past year I’ve had a number of people ask if I’d be interested in doing some contract projects. Some consulting, some all the way through to execution, and all with companies I’m very interested in. Although I’m not thrilled about figuring out my own healthcare and payroll (at least the M Show Productions LLC that was set up for Marketing Over Coffee is already in place), I’m very excited to have a chance to work with different organizations rather than just parachuting into a single project. The big question will be if I will eventually turn all the time towards a single company if things work out, or if I find out that I can make an agency of some kind work. I’m very excited for this next step, it’s a big...

Mitch Joel on CTRL-ALT-DEL...

I had a chance to talk with Mitch about his new book for Marketing Over Coffee, if you’re an audio kind of person check it out at the website, or on iTunes or Stitcher. If you’re the kind of person that prefers to read, well, here’s the copy: Of course you can get CTRL-ALT-DEL from Amazon. John:  This is your second book. The first one ran like wildfire. Take us from when we talked to you last. The book did well. You did the speaking thing. When did you realize you needed to write something else and what did you come up with for a big idea? Mitch:  “Six Pixels” came out in 2009 (I wrote it in 2008) and I really felt it was a book where I was explaining how, as a small agency – a very small shop under a handful of people – we leveraged these ways in which we connect. I don’t want to lump it all under social media because I didn’t think “Six Pixels” was just a social media book, but how we leveraged it to really build attention, build clients, and use it as a springboard to what we can do, which is very different from the way traditionally you would think you would grow an agency and market it. I was already latched onto the blogging bug, and for sure, the podcasting bug had bit hard, too. You go through the process and wonder, “Do I need to really write another book? I’m still blogging every day. I’m podcasting every week. I write for the Harvard Business Review one week, and the opposite week I write for Huffington Post. Magazine offers and newspaper stuff.” Life is sort of good. I just came to the point...