Even though I said I was taking November off, I’m back again. A friend asked me about recording a phone interview and I wrote so much that I thought it would be a shame not to get a post out of it too. The Phone Tree Option in Order of Sound Quality: Best – Skype to Skype Still...

At WebInno tonight there’s a panel on bootstrapping PR. You can get the bios of the panelists and an overview of the event here. Some overall pointers on how to get attention. Quotes are direct, stuff without quotes are my summaries. Bob Brown: “CEOs need...

I have been writing for the past two weeks, it’s just that none of it has made it here. I’ve got about 20 pages of email best practices that’s coming together for an eBook. That and getting a roof fixed, and continuing my pledge to work on actual projects including a top...

While in Traverse City, Michigan over vacation (“Up North”) for those in the know, I came across a store called M-22. They had casual clothing with the M-22 logo on it, a highway that runs along the coastline and is travelled by kiteboarders. You can read their story here and check...

My wife’s friend is a teacher and she has a sign that says “You are special and unique, just like everyone else”. So for the record, I am unique as the only John J. M. Wall III and in fact, the M. has never really been made public and even the Goog doesn’t have it in the index...

I’ve used Samsonite luggage all of my life. My parents gave me an old school suitcase when I was a kid (back when one of their competitors had an ad with a gorilla beating the crap out of a suitcase). When I graduated from college I had a Samsonite Briefcase (yes, and I even wore a suit...

Those are the best words on TV. Nothing else sets up such a sense of excitement and anticipation. Here’s the live Marketing Over Coffee from the PRSA, it was cool to have a crowd bigger than the staff of Dunks for the show. If you are into marketing you may find it entertaining, for...

This is one of the most interesting and well written articles on SEO that I have seen in a while: Aaron Wall on Google and Branding Not only does it cover current events but also has some history of the game. Popularity: 1% [?]

I had a question come in this week about event sponsorship. There are a lot of grassroots events out there and that in the current economy you might think it would be difficult to find sponsors but it’s actually easier than ever. As far as what sponsors are looking for, it’s very...

I had a Marketing Over Coffee listener ask me about using Manticore (Email, web analytic, demand generation) with GoToWebinar (Online meetings). I thought that this was too much “Inside Baseball” even for MOC, but it fits here. Do you typically send out your webinar invitations as...